Strategic Planning | Environmental Analysis of KFC

Running Head: STRATEGIC PLANNING
Strategic Planning
Name of the student
Name of the University
Author Note

STRATEGIC PLANNING2
Strategic Planning
Keeping in concern the environmental analysis of KFC it can be stayed that certain areas
require crucial care for the organization. The strategies that can be suggested for KFC can be
as follows.
1. From the perspective of the unhealthy quotient of their food it can be stated that the
organization cam bring about changes in their production as well as in their
production method. The raising concern for the customers have been with the calorie
consciousness (Hussain 2014)
2. The raising threat for the organization has been with the increasing competition from
other competitors producing similar line of product. In order to sustain in the market,
it can be stated that the organization can bring about product with health factors (Apt
and Reynolds 1995)
3. The organization can bring about veg food in order to cater to the need of the
customers who are not interested in non-veg products (Zhu, Anagondahalli and Zhang
2017)
Sustainability Affordability Feasibility
Changes in
production
method
Will allow the
organization to
ensure customer
retention and their
confidence with
the brand
Can be afforded
by the
organization
Is feasible considering
the current
infrastructure
Bringing about
food less in
calorie content
Enhance the
return of the
customers
Can be afforded
by the
organization
Is feasible considering
the current
infrastructure
Bring about veg
food.
Increase the
customers
Can be afforded
by the
organization
Is feasible considering
the current
infrastructure(Roberts-
Lombard 2009)