Strategic Planning for the Hospitality Industry

STRATEGIC PLANNING FOR THE HOSPITALITY
INDUSTRY'

Table of Content
INTRODUCTION
Strategic management Planning
Porter's Five Forces Model
PESTLE and SWOT analysis
Strategic Options
CONCLUSION
REFERENCES
Questions and Answers
Thank you

Introduction
Strategic management planning is the process of making business strategies and amending them
in the business organization. The planning of the business organization is the analysis of all the
internal and external environmental factors which help the business to grow and achieve the
objectives effectively.

Cont...
In this report there is a brief analysis of Point A
Hotel and what are the factors which affect the sales
of the hotels and how the hotel will formulate an
effective strategy to increase the growth and profit
margins.

Strategic management process
Situational Analysis
Point A Hotel is the leading hotel in London and it also faces many challenges
to survive and maintain its position.
Point A Hotels opened their doors within London Shoreditch and Glasgow in
early 2017, with five more London-based locations following soon after in
Paddington, King's Cross, Canary Wharf, Westminster and Liverpool Street.
Point A hotel is four star hotel.

Cont..
The managers of the hotel have to use this
method to analyses both external and internal
factors of the environment to make the better
planning for the process.