Strategic Planning for the Hospitality Industry

Strategic planning
for the hospitality
industry

Table of Contents
INTRODUCTION
MAIN BODY
1. Strategic management process
2. Porter's five forces model
3. PESTEL analysis of Mariot Hotel London
4. Evaluation of popular strategies
CONCLUSION
REFERENCES

INTRODUCTION
Strategic planning is a great process of creating a effective plan, roadmap or
guideline for the hospitality industry or any other sector.
This planning is totally based on its value, mission, vision, goals and major
objectives, that generate specific strategies or actions to achieve these
objectives or goals.
Strategic planning is very important for all level of hospitality industry because it
provides a effective guidelines of employees or workers for conducting
organisation's operations and functions.
Mariot Hotel London is a best budgeted hotel and located in centre of the city.

Mariot Hotel London

MAIN BODY
1. Strategic management process
Strategic management process define for business to achieve and utilize their
resources in a very effective manner. The strategic management process
includes analysis, goal setting, strategy implementation, strategy formation
and strategy monitoring.
Strategy analysis –
Analysis is a main stage because in this step all the important information will
be gathered.
Collection of information and data for accomplishing company's vision. Strategy
analysis totally depends on the understanding of business needs and its
strategic directions for the growth of business.

The strategic analysis and information gathering step is most important in the
strategic management process. It helps the success of a Mariot Hotel London.
All the process of strategic management are depend on the best or correct
information. The effective and useful information helps the organisation to
make successful strategic process. It also assist in the organisation's great
development and growth.