Strategic Planning for the Hospitality Industry

Strategic Planning for the
Hospitality Industry 14

INTRODUCTION...........................................................................................................................2
MAIN BODY..................................................................................................................................2
LO4..................................................................................................................................................2
Critically analyse the most appropriate factors to implement a chosen strategy.........................2
LO5..................................................................................................................................................4
Creative business strategies for chosen organisation’s future strategy selection to be
competitive in the hospitality industry........................................................................................4
Analyse and evaluate the different performance metrics............................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
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INTRODUCTION
Successful strategic planning in the hospitality sector includes many essential aspects of
company management. Marketing strategy, rising customer satisfaction, gaining operational
efficiencies and becoming a responsible corporate citizen are four main approaches for success
in hospitality industry (Ahlstrand and Rydell, 2017). Hilton Hotel, London selected for this
report which is UK based organization and subsidiary of Hilton Hotel & Resort. It has 572 hotels
and resorts in 85 countries and regions on six continents. Hilton Worldwide is the leading hotel
firm and the fastest rising hotel in the world. Alongside Hilton Hotels, it has a large but centred
portfolio of 13 luxury hotel and resort brands, such as Conrad, Canopy, Curio, Embassy Suites
Waldorf, Double Tree, Astoria and Hampton. Introduced in 1919 by Conrad Hilton, presently,
Hilton Worldwide founder base comprises 10,000 owners, of which 76 % are repetitive owners.
This assessment covers the several topics such as appropriate factors which are used to
implement selected strategy, also identify the strategy which are used to implement and analyse
different performance matrix such as critical success factors, key performance indicators and
balance scorecard.
MAIN BODY
LO4
Critically analyse the most appropriate factors to implement a chosen strategy
There are several factors identified which required implementing franchisee strategy and it
helps the managers of Hilton Hotel to formulate strategy according to it (Ahmad and Scott,
2019). Some of them are discussed below:
 Having clear market position: Franchises need to adopt the corporate structure as
carried out through their franchisor. With a given market place, the company and its
clients will strive for about the same target audience. Organization need to be capable
of offering a service that drops into an environment in which there is a demand and
really show consumers how people satisfy that need. For example: market position of
Hilton Hotel is very well and they clear about their targeted customers.
 Business expertise of operators: Franchisees will learn from the expertise of the
franchise owner, along with their leadership and guidance, in enhancing the business
model throughout the future. There is a heavy dependence on the operator or business
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