Hilton Group of Hotels: Current Operations and Future Campaigns

Running head: HOSPITALITY
hospitality

HOSPITALITY 1
Table of Contents
Introduction:...............................................................................................................................2
Current Operations:....................................................................................................................2
Recommended future campaign:................................................................................................6
Digital Presence and social media:.........................................................................................6
Email & Content marketing:..................................................................................................6
Use of traditional media:........................................................................................................7
Recommended new idea:...........................................................................................................7
Conclusion:................................................................................................................................8
References..................................................................................................................................9

HOSPITALITY 2
Introduction:
The importance of hospitality management is overriding in both developed and developing
countries. This statement is based on the confirmation given by World Travel and Tourism
Council (WTTC). As per the data generated by WTTC, hospitality and tourism industry
employs over 230 million people worldwide which accounts for approx. 8.7% of the total
available jobs in 2006 (Turner, 2012).
One of the well-known brand providing services in hospitality and tourism sector is Hilton
Worldwide Holdings Inc. It is a globalized hospitality company which was formerly known
as Hilton Hotels Corporations. It is one of the reputed and largest hotels having its branches
in more than 91 countries. It has more than 4000 hotels in the world with approx. 600,000
rooms (Ramphal & Nicolaides, 2014).
Current Operations:
The power of the managers and employees are effectively working in the company. Both of
these professionals together are delivering the best for the company. Hilton is also managing
portfolio and franchises of brands that includes Conrad Hotel, Astoria Hotel and Resorts and
many more. It was founded by Conrad Hilton having its headquarters in Texas, US. The
company is well organized and its financial position is also considered is perfect by analysts.
The target customer of Hilton Group are the management persons, chief executives and other
management officials working in different organizations and businessmen because there are
the only persons who can afford the prices of services provided by the company (Jurigova, et
al., 2016).
(Anon., 2013)

HOSPITALITY 3
The franchise segment and management of Hilton provides facilitates by providing the
services of hotel management and licensing of its brands. The main revenue is derived from
providing hotel rooms, sales of food and beverages and other related services at company
leased and owned hotels. It has a wide-ranging portfolio of brands which helps to serve a
number of segments of the lodging services. The largest chains of the brand are Hampton Inn
& Suites and Hampton Inn located in more than 2300 areas and targeting middle-class
travellers by offering rooms at a moderate price with limited facilities. Most of the Hampton
hotels are functioned either by franchisees or by the management contract companies
(Mohammed & Rashid, 2012).