Strategic Planning for the Hospitality Industry

This research focuses on strategic planning for the hospitality industry, specifically for Camden Enterprise Hotel. It discusses the appropriate factors to implement a chosen strategy, such as dedication, engagement, contact, involvement, and staff support. It also explores creative business strategies, including pricing strategy, product differentiation, customer support, digital technology usage, and promotional corporate strategy. Additionally, it analyzes and evaluates different performance metrics, such as key performance indicators, balanced scorecard, and essential considerations for success. Get study material and solved assignments on strategic planning for the hospitality industry at Desklib.

Strategic Planning for the
Hospitality Industry 21

Table of Contents
Introduction......................................................................................................................................3
TASK...............................................................................................................................................3
1. Appropriate factors to implement a chosen strategy...............................................................3
2. Creative business strategies.....................................................................................................4
Analyse and evaluate the different performance metrics............................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

Introduction
Strategic planning is conducted as an ongoing way which allow the creation, comprehension
and execution of new corporate strategy and standards through an integrated solution useful for
increasing profitability and efficiency. Methodology is being used to handle activities and
expand the potential to increase sales and revenue efficiently. Any company's goal is to detect
the general situation as well as to prepare for the enhancement of corporate productivity and
effectiveness with a suitable goal (Okumus and other businesses, 2019). It is valuable to generate
effective comments and insights for achieving influential company goals that lead to
development and growth.
This research is focused on Camden Enterprise Hotel, which provides its clients with
outstanding amenities and luxury services with modified food facilities and is also known for
incorporating new improvements and integrating state-of-the-art innovations for long-term
existence in competitive market. This study deals with many aspects, such as developing
strategic plans to become sustainable in the hotel industry including efficiency indicators, which
can be used for success assessment.
TASK
1. Appropriate factors to implement a chosen strategy.
The strategy is the usual method that each business uses to achieve its vision and
objectives throughout complicated circumstances. It is important for the organisation as it is a
crucial component to achieve in developing the plan. In view of the potential for successful
development and progress (Yoon, Jang and Lee 2016), the above seem to provide a prominent
path. Alongside this approach, the main goal of the group is to meet the industry needs and the
demand of customers by considering key tools within the competitive business climate. The
Hoxton Shoreditch provides a wide variety of essential features and it is critical to analyse
multiple considerations when implementing its strategic approach, which effectively extends by
the provision of franchise agreement, because some of them could be described below:
Dedication: It is decided to do tasks and to accomplish prominent practises of maximum
potential. Engagement: At the time of implementation of a plan commitment, every person
requires affectionate commitment, involving management and staff in the implementation of the
planned strategy, to fulfil their roles prominently. There are different kinds of commitments that

are vital to influential policy execution. In comparison, the franchising plan is seen as a crucial
element in the strategy implementation for Camden Enterprise Hotel, including its personnel and
stakeholders. Engagement has been described as a dynamic aspect that affects individuals and
works towards reaching influential goals.
Contact: The organisation wants to ensure open and efficient communication through
influential collaboration with workers on the job, as this is sufficient to address potential
obstacles and enhance current results. This refers to a process that explores multiple methods to
reach targets for the workers of the company (Ferreri and Sanyal, 2018). In the context of
Camden Enterprise, numerous personnel forms reside in various divisions including funding
activities, customer care services and plenty of others, which rely on different factors and ensure
transparent contact. It also serves to ensure that revenue and profits expand uniquely and
efficiently through a big process.
Involvement: Good planning is critical, so leadership must understand the strategic phase
of delivering reliable and high-quality manufacturing facilities. The influential criteria for
successful operations as well as administration are also necessary to take into consideration. For
this reason it is necessary to engage staff in operational events in order to build extra units that
are helpful to establish prominent dedication to the strategy. For example, it has proved simple
within the time frame defined to execute the task by eliminating many obstacles if workers are
prominently engaged in the organisational strategy. Their manager plays an essential role in
defining and including workers within decision-making method of the business, which is
beneficial for the leadership of the job and also increases efficiency and sustainability of a hotel.
Staff: It is the implementation of the franchising plan by influential workforce support,
thus for this it needs the partnership between personnel and the company between them a healthy
relationship. When it comes to plan execution, it appears to vanish due to impossible unresolved
issues between workers due to lack of dedication and confidence. In order to ensure the
influential participation of men and productive know how to provide qualitative consumer type
of services of strategy, differently from the Camden Enterprises quite important.
2. Creative business strategies
In taking into account the above topic based on the tactics, strategies are defined to ensure
organisation priorities and prominent practises are established and controlled. The management
implements these successful methods in terms of improved efficiency and competitiveness and

often contributes to significant performance improvements. For this, the forthcoming market
approach chosen by The Camden Enterprises is defined as follows:
Pricing strategy: The influential price of goods is very beneficial for adolescents and most
consumers are pricing responsive and need a long time to find the right commodity at fair prices.
Prices strategy: For this business needs to deliver prominent marketing solutions at the
inexpensive rates that explain successful potential for the future of attracting large number of
clients and encourage buying decisions (Ansari and Kant, 2017). Therefore, the respective Hotel
would rely on commodity prices to best compete against its rivals. Moreover, the future tactic in
this hotel is able to attain a strategic edge by delivering services at low rates against its rivals.
Product differentiation: It portrays that the popular goods and services purchased by business
should be special and eye catching which would be helpful in gaining and gaining wide number
of consumer area but also assists in greater demand. Considering the competitive business
climate, it is necessary for the salesperson to follow expectations and needs of consumers but it
is vital to create successful goods and services that is beneficial in enhancing the sales and
efficiency. That is another potential tactic wherein the Camden Enterprises is operated in an
efficient flavour, which is exclusive to its competitors and beneficial to gain strategic
advantages.
Customer support increase in quality: it is important for the corporate plan and used by the
organisation in order to enhance customer satisfaction and therefore help to compete. For this
consumer, the option of famous models that take into account the need for customer support by
addressing their needs is really a problem that appears to be particularly troublesome (Martínez-
Martínez et al . 2019). The administration of Camden Enterprises performs an accurate study of
the conditions that take into account the company's organisation in attempt to transform the
shopping experience and to encourage costs.
Usage of digital technology: The industrial society is evolving from day to day with multiple
practises, removing things. This transition is posed as an obstacle for companies and the need for
them to want to make their sustainability soft in order to sustain their company targets in the
global marketplace (Shamim and et al., 2017). The Camden Enterprises must concentrate on
emerging technologies, including automated feedback, as well as many other automation that are
beneficial to increase the popular customer region and retain competitively edge, as well as on
keeping it successful in the hotel industry.

Promotional corporate strategy: popular manufacturing services are introduced by this
organisation and this successful advertising is important to advise and inspire their clients to buy
their goods. To market goods successfully, multiple sources including effective processes are
needed that are useful in obtaining prominent consumer vision (Mair, Ritchie and Walters,
2016). In the sense of the Camden Enterprises administration, internet marketing journals and
much more will be used in order to educate and offer influential services to residents.
Maintaining sanitation and quality: taking into account the current epidemic that is affecting the
entire world by making us more mindful of the quality of the nutrition and lodging field in order
of sanitation. It reflects the influential market and successful option of business by providing
valuable facilities in terms of improving its strategic edge (Moutinho and Vargas-Sanchez,
2018). The Camden Enterprises administration opts for a particular solution in order to ensure an
appropriate sanitation area and sanitises the security and protection of diseases. It is also helpful
in optimising market efficiency and increase competitiveness for the competitive world.
Consequently, the successful selection of tactics is critical in terms of controlling the vast
number of consumers and higher profits after a detailed evaluation. To this end, the tactics help
businesses retain a competitive edge in a demanding and diverse environment.
Analyse and evaluate the different performance metrics
Performance measures are viewed as an appropriate procedure for review of data gathering
reporting relevant to employee team and organisation performance. It is necessary to assess the
efficiency and behaviour of the company's influential practises in evaluating performance, but to
define the strategies used by workers for achieving its goals (Wang et. al., 2016). It is appropriate
and critical. This is considered a vital part toward achievement, as efficient output measurements
provide prominent details with a positive result that helps define the amount of efficient
enhancements of vomiting. The department head uses success metrics in conjunction with
Camden Enterprises to assess and utilise operational offers.
It is due to the protagonists' knowledge of crucial futures choices and the different forms of
success indicators that the hospitality sector will receive for the follow-up of the market process.
The Camden Enterprises measures essential output metrics as follows:
KPI: The main performance measure is considered the visible element that provides the
enterprise with a successful path to succeed and to meet influential business priorities and
objectives. The influential practises and corporate success and initiatives for change must be

known to this organisation. It really is the productive methodology used to assess overall
business efficiency and to support and improve special equipment in the resolution of crucial
concerns by improved values (Chen and et al., 2017). For this any hotel and company must take
care of the essential measure of results at different stages, which is applied in order to achieve
the goal and influential metrics at the moment of achievement. In the light of these low-level
metrics, HR sales advertising and several others reflect a single agency. It refers to different
forms of financial metrics in order to assess the results and the strategy that is beneficial for
maximising profits and revenue by means of non - financial and financial performance measures.
The leadership of The Camden Enterprises appears, with the assistance of a financial predictor,
to recognise successful practises that are beneficial and effective for producing benefit. In
addition, the predictor is often useful to classify significant advertising events and other
supporting roles.
Balance Score card: it's really the key achievement indicators which shows the progress
with prominent outcomes of multiple individual management structure. The successful target is
therefore to apply a performance management to assess and exchange organisational input. This
approach can be used by Camden Enterprises to assess the market facets, including consumer
learning and development in the financing procedure. In addition, the observer at Hotel
highlights the conditions that can hinder efficiency and outlines the structural adjustments with
respect to the monitoring of potential score cards. A balanced scorecard has been described as an
important mechanism for the creation and coordination of prominent policies (Moro and Rita,
2018). It also strengthens the coordination for successful strategic execution and requires
shareholders to execute tactics successfully with different customers. This matrix is coordinated
with the programmes and campaigns in order to ensure that relevant strategic issues are
addressed. For managers and administrators, this approach is helpful when developing efficient
metrics and optimising the results summary by ensuring alignment with process including data
collection. The success measurements often mislead some words, as they do not concentrate on
rivals and other external variables with the assistance of influential risk analysis.
The balanced scorecard high grades an organisation's positive behaviour by separating 4
distinct areas which have to be evaluated. These 4 fields, also known as legs, include education
and development, business operations, consumers and finance. The Camden Enterprises
implement to accomplish goals, policies, strategies and objectives arising from the 4 key market

functions. Companies are able to quickly define factors that obstruct their activities and outline
potential scorecards' structural improvements. When viewing business goals, the healthy
scorecard will offer information about the company as a whole. In order to decide where a
benefit is applied within an organisation, an organisation may follow the balanced scorecard
template. In addition to creating governance strategies and business priorities in uses a
performance management.
Essential consideration for success: an efficient and influential evaluation metrics that offer
effective circumstances and resources to accomplish effective project activities. It occurs in
appropriate conditions and factors that are vital to the positive outcome of the company's output.
This technique is useful in achieving success (Gonzalez-Rodríguez and et al., 2018) as regards
the Camden Enterprises. This strategy has been used. In order to analyse the performance factors
vital priorities for the project manager, the performance aspect of the hotel requires a proactive
perspective on the financing and marketing efforts and to recognise them. For both the Camden
Enterprises, it is valuable because it provides targets and expectations for the business, as it must
also attain the customer base of efficient profit production for this worker.
The analysis of education and information capital analyses learning and development. This first s
tep explores the wise gathering of information and the usefulness of the information for workers
to turn it into a strategic edge over the industry. Company procedures are measured by analysing
the manufacturing of goods. Operational management is analysed to track any gaps, delays,
bottlenecks, shortages, or waste. To ensure customer loyalty with consistency, cost and
Convenience of goods or services, consumer insights are gathered. Information on their
Experience with new goods is given to consumers. In order to better understand economic
Performance, financial statistics such as revenues, investments and revenue are used. This
Financial indicators which include the sums of dollars, financial ratios, budget variances or sales
goals.
CONCLUSION
In the last of report, it is stated that account of the above debate, it is understood, in terms of
competition in the market setting, that it is appropriate to consider and govern a prominent
proposal for an efficient approach for evolving strategies. Including these different variables, the
emphasis is on the major strategic advantages, helping to improve market efficiency.
Furthermore, strategic implementation must establish prominent objectives through useful

efforts, strong partnerships and improved efficiency. Lastly, influential instruments and methods
for evaluating efficiency help to carry creativity prominently and improve revenue.

REFERENCES
Books and Journals
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tourism industry. International Journal of Contemporary Hospitality Management.
Ferreri, M. and Sanyal, R., 2018. Platform economies and urban planning: Airbnb and regulated
deregulation in London. Urban Studies, 55(15), pp.3353-3368.
González-Rodríguez, M. R and et. al., 2018. Revisiting the link between business strategy and
performance: Evidence from hotels. International Journal of Hospitality
Management, 72, pp.21-31.
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post-crisis recovery strategies for tourist destinations: A narrative review. Current
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Shamim, S and et. al., 2017. Examining the feasibilities of Industry 4.0 for the hospitality sector
with the lens of management practice. Energies, 10(4), p.499.
Wang, D and et. al., 2016. Assessing hotel-related smartphone apps using online
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hospitality Management.