Strategic Planning for Hotel Taj

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This document discusses the strategic planning process for Hotel Taj, focusing on factors affecting successful implementation of strategies. It covers the importance of leadership, structural design, information systems, and human resource management. Additionally, it explores critical success factors and key performance indicators for long-term organizational plans.

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Strategic planning

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Table of Contents
Introduction......................................................................................................................................3
LO4 Factors affecting successful implementation of strategies. ....................................................3
LO5 .................................................................................................................................................8
Analysis of different performance metrics..................................................................................8
Critically evaluate key elements ..............................................................................................11
Conclusion ....................................................................................................................................12
References .....................................................................................................................................13
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Introduction
Strategic planning help business to accomplish their vision and mission and help them to
improve their organization at a large scale and to increase efficiency of their products and
services. Help to establish smooth working in an organization and require for overall
development of organization and to develop their products. It leads organization to attain their
target and objectives and establish them as to compete with their competitors. In this report we
are going to prepare how Hotel Taj is going to implement strategies for overall development of
their organization. Need to develop effective leadership that is able to motivate and guide their
employees. Structural design need to be maintain for smooth working in an organization.
Require human resource to accomplish their aim and objectives and adequate utilization of
employees in an organization. Critical success factors help hotel to know areas where they are
able to establish their business.
Analysis of different performance metrics
LO4 Factors affecting successful implementation of strategies.
Taj hotel is one of the leading hotel of London and developing their business day by day.
To attract large number of customers with products and services they need to develop effective
strategies to attract customers and increase capabilities of their products and services to satisfy
customers wants.
Leadership
Leaders help business to achieve and develop their organization at a extreme level and to
improve potential of their products and services(Smith, 2017.). Hotel need effective leaders that
help them to achieve their target and purpose and have ability to expand and develop capabilities
of their output and services. Leader are important to develop smooth working in an organization
and require to developing business at a dominant level. Leaders help to lead employees towards
success of organization.
Initiates action
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Leaders of taj hotel help to communicate business plans and policies to all other people in
organization. Communication helps them to initiate and expand their business at a large scale.
Leadership theories
Inspirational motivation
Hotel use transformational theory to lead their employees. Leaders of hotel try to
motivate their employees and develop their effectiveness towards their products and services.
They can vision, mision and their values to motivate them need to interact with their employees
and try to cope up with new technologies and trends. They need to guide their employees
towards a particular challenge to develop their vision and mission. Need to develop teamwork
and develop commitment of employees to accomplish goals and objectives of organization.
Intellectual stimulation
Leaders of hotel try to encourage their employees to bring out their innovation and
creativity that help them in development of their business. It help them to get new ideas from
their employees. Leaders need to know rather giving them punishment on their mistakes they try
to solve those problems.
Idealized stimulation
Leaders need to develop trust and positive image in mind of employees. Leader of taj
hotel need to develop themselves so that employees consider them as their role model. It help
them to get respect from their employees and increases their ability to develop business(Bryson,
2018.) . It help leaders to motivate employees and improve their effectiveness towards
achievement of organizational goals.
Individualized consideration
Leaders need to take care of each and every employee in an organization and try to
promote and improve their effectiveness towards development and achievement of goals an
organization. Employees are treated according to their talents and knowledge that help them in
growing and improving effectiveness of their products.
Structural design

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Taj hotel need to develop a structural design for their business to develop and maintain
smooth working environment in their business that help them in development of their
organization at a large scale and improve competency of their products and services. To develop
strategies for development of business structural design of business effect overall development
and potential of their output.
Define business units or department
To prepare an effective strategy for business company need to know their business
structure and effectiveness of their products and services and analyse impact of their business.
Hotel need to know that each and every department in organization are working for a same
purpose and towards development of a common goal that help them to accomplish their goals
and objectives and require to expand organization at a large scale(Elbanna, 2016.) . All units of
business need to align for creating an effective organizational structure. It all department of
organization are not working for organization goal then it effect on overall development of
strategy.
Type of organizational structure fits in business
Hotel need to decide organizational structure that fits their overall working and help them
in achievement of their goals and task. Taj hotel is a large organization they need all department
like production, human resource and fiAnalysis of different performance metricsnance to work
effectively and according to each other requirement that help them in development of their goals
and tasks. If overall structure of Hotel Taj is not able to fit with their requirement and help them
in development of their business then they are not able to prepare strategies for fulfilment of their
tasks and opportunities.
Define executive and management teams
Executive management teams of Taj hotel is responsible for overall development of their
business and work for development of their goals and task. Managers need to know that each and
every department is working for overall development of their goals and opportunities. Taj hotel
need managers that have ability to guide all other department of their organization. If managers
are ineffective and not able to develop effective communication and development towards their
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organization then they are not able to expand their business and develop effectiveness of their
products and services.
Establish performance metrics and compensation
Hotel need to know that when structure for development of organization is defined then
each and every employee know their responsibilities and working for development of their
business(Altinay, Paraskevas and Jang, 2015.) . Each and every job is able to meet organizations
need and have ability to explore and expand their business. If jobs are not clearly defined then
they are not able to develop business and improve potential of their products and services.
Information and control systems
Information system is responsible for development of an organization. Taj hotel need to
develop an effective information system that help in improving effectiveness of their business
and to achieve goals and objectives of their organization. Information system help to prepare
plans and policies for organization that help in achievement of goals and tasks of an organization
and require to develop effectiveness of their products and services.
Information system
Information is required at each and every level in an organization to expand their
business and increase opportunities for their products and services and to promote their business
at an extreme level. Information system help Taj hotel to know their performance and their
abilities to develop business at a large scale. They need to communicate with their employees to
gather important information that is required for overall development of their organization and to
improve competency of their services.
Control system aligned with organization goals
Taj hotel need to align their organizational goals with their objectives that help them in
development as well as achievement of their goals and objectives. It help hotel to prepare
strategies for development and establishment of their business at a leading level and improve
effectiveness of their products and services.
Help in decision making
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Information system help hotel to take required decision that help them in smooth working
of their business, decision making is required for overall development of organization and to
attain target of their organization(Ali, 2018.) . Important data gathered from employees and
customers help taj to develop plan and control problems that are occurred in their organization.
Motivate and bring efforts
Help to motivate employees and improve their efforts and effectiveness that help them in
their development as well as achievement of their goals and objectives that are required at a large
scale to develop their business.
Human resource Analysis of different performance metrics
Human resource is one of the main function that help organization in achievement of
their vision and mission. Taj need to hire effective employees those have skills and abilities to
develop their business at a large scale Analysis of different performance metrics and able to
develop organization at a large scale. Human resource means all people working in an
organization.
Staffing
Human resource department of hotel Taj help them in development of their business.
Hotel need to identify the job role that help them in development and achievement of goals and
objectives. Hotel need to analyse talents and ability of their employees to develop plans. Need to
maintain ethical practices while hiring their employees. If HR department of Hotel taj is not able
to hire employees effectively then it effects overall expansion and effectiveness of their
organization they are not able to develop strategies for development of organization.
Development
HR department is responsible to provide effective resources and hire employees that help
organization to obtain their goals and objectives. To develop business they need to train their
employees, provide them opportunities for their own development. Praise efforts of their
employees(Lordkipanidze, 2018.) . If they are not able to develop[ relation with their employees
then it will affect all over the organization and their working at a large scale.
Compensation

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Hotel need to compensate their employees on the basis of their roles and their
performance that help organization for their development. Fair compensation help them
toAnalysis of different performance metrics motivate and influence employees towards
development of their organization. If employees are not getting fair pay and remuneration for the
work done by them it effects their overall development.
Safety and health
Hotel need to take care about safety of their employees. Need to develop safety measures
and develop unions that works for welfare and development of people and society. Need to
provide appropriate safety equipments that help for development of people and organization.
Employee and labor relations
Need to develop effective relations with their employees and have to maintain overall
working of an organization. Developing relation with employees help them to complete work on
time and effectively for overall development of organization and to improve effectiveness of
their services.
LO5
Analysis of different performance metrics
Critical success factors
Critical success factor is vital for organization to develop and improve their effectiveness
of Hotel Taj and help them towards success of their company and to achieve goals and objectives
of their organization. Provide whole company a benefit to develop and expand their
abilities(Hassanien and Dale, 2019.) . Success factor help to link with the business strategy and
important in development of business as a whole organization. Help to increase market share by
engaging huge amount of customers with products and services of Hotel Taj. To become
successful they need to provide rewards to their employees to develop satisfaction.
Pull together the team that will be working with CSF
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Hotel need to develop a team that help and working for development of business and to
prepare a critical success factor for their business. They need to effective employees that are able
to develop plans and policies and effective for organization as a whole.
Have employees submit their ideas
They need to provide opportunities to their employees so they provide their important
feedback for development of their organization. Need to get opinions of their employees that
help them to expand their business at a dominant level and prepare strategies for achievement of
their goals and objectives.
Use multiple framework to examine key elements for long term goals
Taj hotel need to use different frameworks to analyse their success factors that help them
to achieve goals in a long run. They can use swot analyse to prepare their internal effectiveness
for achievement of goals and objectives.
Determine factors help in achieving long term organizational plans.
Taj hotel need to know which factor from proper analysis help them in development of
their company in a long run(Ling, Liu and Wu, 2017.) . Make effective use of those factors while
developing strategies for their business.
Implement your company plan with CSF
Hotel need to combine those success factors with overall development and strategic plan
to carry out their goals and objectives that are require to promote their business at a large scale.
Key performance indicators
Help Hotel to evaluate success for their organization and to meet objectives for overall
development at a leading level. Help company measure their value and to achieve their goals
smoothly in an organization. KPI's is a valuable action it inspires overall development of
organization and develop effective communication for development of organization at a large
scale and improve capability of their products and services. To define their KPI company need
their aim for example prepare a sales growth KPI for Taj hotel, their aim is to increase customers
by 30% this year and achieving that target help them to increase profitability of their business.
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To achieve goal they need to hire employees and promote their services to their customers they
can analyse their growth by increase in revenue.
Balance scorecard
Balance scorecard help is a system for strategic planning that help Taj hotel to establish
smooth working in their organization(Tuan, 2018.) . It help Hotel to communicate their working
in an organization that they want to attain their goals and target. Help to align overall work of
organization and develop strategy for their organization at a leading level. They need to analyse
overall market and develop plans according to that analysis.
Customer perspective
Hotel need to focus on their customers and make them satisfied with your products and
services and works for development of organization at a large scale. Customer satisfaction is
most important factor for overall development of organization and help hotel to increase
profitability for their organization.
Financial perspective
Hotel need to analyse their financial health to know overall effectiveness of their
business. Finance help to implement smooth working in company and to achieve goals and
objectives of organization..
Learning and growth
Hotel need to know that customers are able to learn new technologies and services that
they are providing them and how effective it way to influence their customers. Need to provide
proper training to employees so they are able to cope up with new technologies and trends.
Internal business processes
Need to know ability of their business to adopt changes in an organization. Company
need to reduce waste and try to develop their business at a large scale(Nwosu, 2016.) . Effective
utilization of resources help them to develop their business at a extreme level and improve
effectiveness of their services.

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Critically evaluate key elements
Adaptation
Hotel Taj want to adapt new technology for development of their business that help them
to develop and improve effectiveness of their business and to accomplish their goals and
objectives that help them to engage large number of customers towards their products and
services. They need change agents like managers leaders that help them to bring changes in their
organization and works towards overall development and to improve effectiveness of their
services. To bring change and to manage those changes they need to train their employees
effectively to adapt those changes and develop their business according to those changes.
Changes in hotel need to be easy and to develop business and employees are able to adapt those
changes.
Reconstruction
To develop their business and improve effectiveness of their business they need to
reconstruct and improve effectiveness of their business. Managers of hotel are one of the main
function that help in development and reconstruction. Managers need to take proper care while
reconstructing activities and functions of their business to develop and improve effectiveness of
their services and engage large number of customers(Secchi, Roth and Verma, 2019.) .
Reconstruction need to be easy so that it will not confuse customers. Desirable that organization
wants to achieve for development of their business. Need to be understood for customers as well
as employees.
Revolution
Taj need to bring changes in their online booking services and the rooms that they are
providing to their customers and need to develop effective utilization of their resources that help
them to fulfil goals and objectives of business. Managers need to take proper care of services that
they are providing to their customers need to be effective and able to develop their business at a
large scale. Managing team need to know their old activities and try to understand them and
develop new strategies that are able to develop their business and improve effectiveness of their
services.
Evolution
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Hotel need to evolve with new technologies and products and services that are able to
engage large number of customers and improve effectiveness of their products and services.
Evolution help them to earn a competitive advantage. Manager plays important role for
development and works towards overall development of organization. Managers need to be
creative and able to easily adapt changes in an organization and need to be effective for
development of organization. Need to develop change to make hotels working easy and make
those changes understand by others in an organization.
Conclusion
Strategic planning help Taj hotel for overall development and to improve competency of
their products and services and require to establish smooth working in an organization.
Leadership help to implement task and make efficient use of resources and minimize wastage in
an organization. Where as structural design help to attract employees towards work and develop
business. Structural design help to make all department work together for achievement of a
common goal and towards success of their organization and to achieve goals and objectives of
their business. Key performance indicators help hotel Taj to increase their overall profit and
engage large number of customers.
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References
Books and Journal
Ali, A.A., 2018. Strategic planning–organizational performance relationship: Perspectives of
previous studies and literature review. International Journal of Healthcare
Management. 11(1). pp.8-24.
Altinay, L., Paraskevas, A. and Jang, S.S., 2015. Planning research in hospitality and tourism.
Routledge.
Bryson, J.M., 2018. Strategic planning for public and nonprofit organizations: A guide to
strengthening and sustaining organizational achievement. John Wiley & Sons.
Elbanna, S., 2016. Managers' autonomy, strategic control, organizational politics and strategic
planning effectiveness: An empirical investigation into missing links in the hotel
sector. Tourism Management, 52, pp.210-220.
Hassanien, A. and Dale, C., 2019. Hospitality business development. Routledge.
Ling, Q., Liu, F. and Wu, X., 2017. Servant versus authentic leadership: Assessing effectiveness
in China’s hospitality industry. Cornell Hospitality Quarterly. 58(1). pp.53-68.
Lordkipanidze, R., 2018. The Strongest Key to Global Hospitality.
Nwosu, B., 2016. A review of the hotel industry in Nigeria: size, structure and issues. Worldwide
Hospitality and Tourism Themes. 8(2). pp.117-133.
Secchi, E., Roth, A. and Verma, R., 2019. The impact of service improvisation competence on
customer satisfaction: Evidence from the hospitality industry. Production and
Operations Management. 28(6). pp.1329-1346.
Smith, R.D., 2017. Strategic planning for public relations. Routledge.

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Tuan, L.T., 2018. Driving employees to serve customers beyond their roles in the Vietnamese
hospitality industry: The roles of paternalistic leadership and discretionary HR
practices. Tourism Management, 69, pp.132-144.
Bouranta, N., Psomas, E.L. and Pantouvakis, A., 2017. Identifying the critical determinants of
TQM and their impact on company performance: Evidence from the hotel industry of
Greece. The TQM Journal, 29(1), pp.147-166.
Marais, M., du Plessis, E. and Saayman, M., 2017. Critical success factors of a business tourism
destination: Supply side analysis. Acta Commercii, 17(1), pp.1-12.
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