Strategic Planning for the Hospitality Industry

Strategic Planning for the
Hospitality Industry
(PART 1)

Table of Content
 Introduction
 Strategic direction
 Porters five forces model
 Internal & external environmental factors
 Strategic options
 Conclusion
 References

Table of Content
 Introduction
 Strategic direction
 Porters five forces model
 Internal & external environmental factors
 Conclusion
 References

Introduction
Strategy formulation is related to
making a careful analysis of the
dynamic external environment to
determine the future possible
changes that can affect the
organization in long run.

Strategic direction
Mission: Park plaza is catering to fulfil requirement
of both business and leisure.
Vision: The main vision of Park plaza is to give each
guest a real experience and against backdrop of
modern space with leading designs.

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Values: The overall value of park plaza is reflected in providing a
tailored experience to individual according to their needs.
Culture: The leadership culture of organization is focused on
innovation, inspiring, connecting and empowering environment that is
based on respect, trust, enthusiasm, teamwork, care and commitment
for the customers.