Strategic Planning for the Hospitality Industry

Strategic Planning for the
Hospitality Industry
(Part- 1)

• Introduction
• Strategic direction of hospitality
• Porter’s five forces model
• Internal and external environmental analysis
• Evaluation of strategic option
• Conclusion
• References
Table of content

Introduction
Strategic planning is defined as a structure which explains strategy or direction for making
decision and developing action plan that help in attaining objectives. In addition to this,
strategic planning is the official consideration that can be used for future course and
outline measurable aims. In the present report, park Plaza London is taken into
consideration. It is one the hotel chain that offer luxury and quality service to customer.
The report will cover strategic direction along with the vision, mission and value of
respective organization.

Strategic direction of hospitality
Strategic direction is basically a set of foundational ideas which
give consistency to strategy over time. In addition to this, it unite
the strategies of business entity & provide stability of direction
over longer period.
Mission: The mission statement of Park Plaza London is to
provide high experience to customer by offering quality and on
time service which satisfy them in an effective manner.