Strategic Planning for the Hospitality Industry

STRATEGIC PLANNING
FOR THE HOSPITALITY
INDUSTRY

Table of Contents
STRATEGIC PLANNING FOR THE HOSPITALITY INDUSTRY............................................1
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
1. Critically analyse the factors affecting the successful implementation of strategies on the
following four business functions...............................................................................................3
2. Analyse and evaluate the different performance metrics of your chosen organisation and
how this may affect the effectiveness of the business strategies?...............................................6
3. Critically evaluate key elements (Diagnosis, change agents, managing change programmes
and levers for change) in managing strategic change and leading types (Adaption,
Reconstruction, Revolution and Evolution)of strategic change..................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
The hospitality industry is also considered as the service industry in which the
organizations provides various services to their customers and their employees. In this the
services are provided in the form of food, drinks, parking facilities, theme plannings, event
management, travelings, transports, tourism etc. All these facilities provided to the customers
are considered to be hospitality done by the organization fort their employees. The hospitality is
depended on the disposable income and the leisure time. The organizations obtain the
satisfaction of their customers by providing those goods and services which satisfy the needs and
wants of the customers.
The Ace hotel London Shore ditch is the hotel chain which have headquarter in the Los
Angeles, California. The hotel industry was founded in the year 1999 by Alex Calder wood,
Wade Wei gel, Doug Herrick. The hotel industry is] located in 9 different countries.
MAIN BODY
1. Critically analyse the factors affecting the successful implementation of strategies on the
following four business functions.
Ans- The factors which affects the successful implementation of the strategies on the business
functions as follows:

 Leadership
The leadership is very much necessary in all the organization. The successful business is
made only if the business activities and the employees of the organization are working under the
guidance of effective leader. The Ace hotel London shore ditch was having many leadership
qualities which were used in making successful implementation of the strategies were the
employees of the hotel were very hardworking(Pratt, and et.al., 2016). The employees were
provided with various training and development sessions which helped them a lot in managing
all the activities and work of the hotel which satisfy the needs and wants of the customer. The
core values of the hotel which was to provide all the necessary services to their customers which
will be helpful in making strong customer base. There was an strong communication between the
team leader and the employees working in the hotel which was helpful in solving the problems
and issues of the hotel quickly. The effective communication also helped to improve the services
provided to the customer and connect more effectively with the customers. The leaders of the
hotel industry were focusing on increasing the learning capabilities of their employees. The
employees were involved in many business activities which were played in the practical life.
These business activities helped a lot in increasing the experience and learning's of the
employees. The employees were having a balance in their work life which made them more
motivated towards achieving the goals and targets of the hotel.
 Structural Design
The design of the structure of Ace hotels London Shore Ditch was made according to
architectural history. The hotel consists of the warehouses, residential and industrial buildings
and the shops which were included in the structure of the hotel. The hotel was made up by the
traditional bricks and the raw material used in the building the structure of hotel was also
traditional and used in the ancient times. The use of dark engineer brick made in the building the
hotel. The reason was that these bricks more stronger and gives completely different look from
the other buildings which are made up from the normal bricks. The hotels was using the urban
fabric in designing the furniture's of the hotel(González-Rodríguez, and et.al., 2018). This was
done to make the culture and rituals of the organization alive in the market. The customers also
feels a homely atmosphere in the hotel during their stay. The customers were giving a positive
feedback for the fabric used by the hotel in the formation of the furniture. The building of the
hotel was having a rich mixture of the texture used by the builders in the building the hotel. The