Strategic Planning for Tourism and Leisure: Doc
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Added on 2019-12-04
Strategic Planning for Tourism and Leisure: Doc
Added on 2019-12-04
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STRATEGIC PLANNING FORTOURISM AND LEISURE
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1PART 1............................................................................................................................................1A.) Benefits of producing tourism strategic plan.........................................................................1b.) Current tourism situation as well as tourism and visitors strategies of Clacton-on-Sea........3PART 2............................................................................................................................................4C) Brief Tourism Strategy with clear vision and objectives........................................................4D.) How vision and objectives will be implemented and identification of key stakeholders.....6E.) Benefits of strategy for residents and nearby visitors............................................................7CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................9
INTRODUCTION Within the field of tourism and leisure, needs and demands of people are increasing dayby day. Most of the geographic areas around the world are in competition with each other inorder to access both investment and visitors bringing economic. In regards to this, effectivestrategic physical planning is highly important for geographic areas (Moutinho, 2011). With thehelp of appropriate planning these countries can form a coherent ways to attract visitors thatimpact their growth rate in a positive way. Further, the present study is based on the case scenario of Clacton-on-Sea which islargest town in the Tendring peninsula Essex. As per the news of BBC (2013) there was adeclining rate of seaside towns in the part of UK are stuck in the cycle of poverty. For the same,Clacton-on-Sea is the part of this cycle which has grieved from the arrival of cheaper foreigntraveller. Due to the several problems faced by them they are having the capacity to reinventthemselves as per the needs of people in 21st century. By this, all the resorts situated in Clacton-on-Sea can easily provide high quality visitor experience. For the same, this study gives briefdescription about benefits of producing tourism strategic plans for coastal areas as well as currenttourism situation of the Clacton-on-Sea. In addition to this, appropriate description takes placeabout a brief tourism strategy that is going to benefit the residents of this district as well as tacklethe issues of “severe social breakdown”. PART 1A.) Benefits of producing tourism strategic planClacton-on-Sea is a coastal area which is a part of cycle of poverty and also sufferingfrom “severe social breakdown”. From the past years, coastal zones have considered to be themost exclusive places for the tourism development. Tourism is given priority to those coastalzones that could be successfully used by other economic sectors. This may lead to developconflicts with other competing sectors (Dess and Gregory, 2005). In the district of Clacton-on-Sea tourism pressure is so significant and activity can become unsustainable. In order toovercome with the current and existing issues it is quite essential for them to produce appropriatestrategic plan as well as visitors plan. It is highly beneficial for them in terms of providing highquality leisure services to the tourists. With the help of this, they can enhance their tourismmarket and minimise the tourism induced problems. Through this, they can secure both thesustainability of the tourism industry and coastal resources as well used by different sectors. 1
Coastal areas can maintain their declining sales with appropriate planning tourismdevelopment (González, 2011). At this time, it is highly important for them to focus on theproper planning of tourism growth. With the help of adequate planning they are able to gainbetter knowledge with regards to physical environment of coastal areas as well as identificationof existing issues. It offers them good solution for a more socially and environmentally soundsdevelopment process. Whole tourism planning applies the basic concepts and approaches asgeneral planning and it should be recognised as a continuous, flexible, adaptive and transparentprocess. In addition to this, it can be determine that planning is a broad definition which itselfformalised as an activity by which society induces changes in itself. One of the major benefits ofstrategic tourism plan is to gain the economic benefits within the country (Aldehayyat, Khattaband Anchor, 2011). It can be easily attained by the contribution of government revenues as wellas foreign exchange earnings, employment generation as well as direct contribution to localeconomies. Tourism is the area which generates jobs directly through the hotels, restaurants andindirectly through the supply of goods and services needed by the tourism related businesses.It is proven to be so successful in terms of generating wealth by community developmentand conservation of natural resources as well (Turki, 2011). With the help of proper strategicdevelopment of plan government of coastal areas can significantly reach out to the places wherethey require changes and improvements as well. In addition to this, it can be determine thattourism planning is beneficial for several reasons such as:Modern tourism is relatively very new type of activity and there are various governmentsand private sectors which have little or no experience. They are not able to develop itproperly. For the same, tourism as well as development plan can provide guidelines fordeveloping this particular sector. With the help of planning it can be ensures that all the elements regarding tourism andleisure are developed in an integrated way. Appropriate strategic plan can bring various direct or indirect economic benefits tocoastal areas and they can easily overcome with the existing issues (Spenceley, 2012). Tourism planning enables education and training and also provides a rational basis fordevelopment staging and project programming It provides a baseline to the coastal areas for the continuous monitoring of the progress oftourism development. 2
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