Strategic Planning in Tourism Sector

Strategic Planning in
tourism sector

Table of Contents
INTRODUCTION.......................................................................................................................................2
PART 1.......................................................................................................................................................3
Benefits of strategic planning..................................................................................................................3
Importance of collaborative planning in tourism and benefit of this approach is Covid19 situation........5
PART 2.......................................................................................................................................................7
Brief of tourism strategy with clear vision, mission and objectives.........................................................7
How vision and objectives are to be implemented and identify stakeholders to delivering these
objectives.................................................................................................................................................9
How strategy is going to benefit residents and visitors socially and economically................................11
CONCLUSION.........................................................................................................................................13
REFERENCES..........................................................................................................................................14

INTRODUCTION
The term strategic planning is a procedure for establishing their strategic direction,
decision making and allocating their resources to follow some strategy (Al-Doori and Areiqat,
2019). It is important for firm also because they should give their sense of direction to identify
their measurable goals and objectives. For this assessment, selected organization is Deal is towns
in Kent with places of attractions and live work and visit have been recognized. In this report,
topics are to be covered which are named as benefits of strategic planning, importance of
collaborative planning in tourism, vision, mission and objectives current issues and challenge are
identified, identify their stakeholders for delivering such objectives and how strategy is going to
benefit residents socially and economically.
PART 1
Benefits of strategic planning
Strategic planning is an art of creating firm business strategies in term to regard their firm
overall long term goals and objectives. It is a procedure where establishing their strategic
direction and gives their mission, vision and objectives that they will reach them. It is helpful to
determine their future accomplishments and recognize how to achieve it. Key benefits of
strategic planning in tourism are as follows:
Foreign exchange income: There is a financial advantage for coastal tourism which is
connected with foreign replace income. They all exports and imports of products or services
from one place to another with coastal tourism which generates income and earnings in host
economy. Tourism contributes their 30% to overall economy where all countries are involved
and having access to coastal areas for tourism (Anđelić, Nikolić and Vesić, 2017).
Economic benefit: Tourism strategies which are adds to government income and
generate their employment part for creating a firm opportunities. Incomes for government in
tourism should be categorized by direct and indirect contribution are involved. It means direct
contribution of government which included income tax for tourism employment, departure tax
and tourism businesses. It involved coastal community are also get advantages through world
tourism service opportunity which is also famed as indirect involvement for tourism. In case of

world travel and tourism, tourism will account 275 million jobs across the globe and these jobs
are related to restaurants, travel agencies, fishing, mining and other marine activated because it is
seaside town so it will be essential that these entire activities marine are performed to this places.
Improvement in coastal areas:Local government promotes their coastal tourism to
improve their standards, infrastructure and health and safety conditions of environment(Baum,
2018). These type of infrastructure supports their tourism sectors for coastal which include
airport, railways and workers development of housing for attractive shopping malls also. These
facilities are involved to help their improving their quality of life for tourists and local residents
also who are living with such places.
Protection for nature: Tourism for coastal are directly contribute their conservation of
sensitive ecosystems and main goal is that government has should be introduced to protection of
beaches and expand their coastal heritage and parks. The goal is to defend their conservative
nature of environment and for coral communities, fisheries and marine activities which satisfies
their goal to protecting and support their natural eco systems. Nature protection means if they
have many people are visited also they have help to protect their nature consumption.
Competitive advantage: For sustainable tourism strategy is should be developed their
plan for tourists are operated that would be connected for many other firms. Sometimes, tourist
operators are almost prefer to work those supplier who are act in sustainable way with regarding
their local culture for civilizing and defensive their system nature and conservative nature are
should be protected. Their local communities are helpful to save their nature of environment and
wellbeing of people (Baum and Auerbach, 2017)
One of best illustration is coastal area is Eilat, Israel and it is situated in south of Israel
and adding their destination it is famed as holiday capital where large number of resorts and
hotels are situated. There are many shopping malls, pubs, nightlife and entertainment centers.
This is one of most famous attraction in Eilat is underwater observatory marine park and for
various years government of Israel have been introducing domestic supports program and
improve their economic supports to marine coast this location. Government has also invested that
public tourism for their facilities such as beaches, resorts, parks and underwater marine
observatory. This agreement allows all those aspects to decrease their air traffic and international