Telstra Marketing and Risk Analysis
VerifiedAdded on 2021/04/24
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AI Summary
The assignment is based on Telstra, a telecommunication company in Australia. It requires the student to conduct a comprehensive marketing plan, including market research, segmentation, targeting, positioning, product development, pricing strategy, promotion, distribution, and financial management. The student must also identify potential risks and develop a risk mitigation plan. Additionally, the student needs to conduct a cost-benefit analysis of different projects and consider compliance with Australian laws and regulations.
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