Strategic Planning of Telstra Assignment
11 Pages2466 Words64 Views
Added on 2021-04-24
Strategic Planning of Telstra Assignment
Added on 2021-04-24
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Strategic Planning 1Strategic Planning By NameCourseInstructorInstitutionLocationDate
Strategic Planning 2Executive SummaryThe purpose of this report was to develop a strategic plan for Telstra Company Australia. Being the largest telecommunication company in Australia, a strategic plan was developed to enable thecompany to achieve goals and objectives. The plan deliberated several strategies such as the provision of quality services and products, mitigation of risks, innovation, how to achieve business growth and development. The overall aim of those strategies was to achieve competitiveadvantage in Australian telecommunication markets.
Strategic Planning 31.0 Vision and MissionBusiness Activities of TelstraTelstra is a company located in Australia whose main business activity is to provide telecommunication services to the citizens of Australia. This media company operates telecommunication business activities in various networks and markets. It provides mobile services, television services and internet access along with other entertainment services and products. In fact, it is the biggest telecommunication company in Australia. It also provides technological services thereby making the company one of the most competitive telecommunication companies in the world (Daft, 2015). It is estimated that the company provides over 17.4 million mobile services, 3.5 million retail fixed broadband services, and over 6.8 million fixed voice services in Australia. This is a wide business platform.Organisational Chart of Telstra CompanySource:rphrm.curtin.edu.au
Strategic Planning 4Vision and MissionThe progress of Telstra Company is propelled by mission and vision that govern the company towards telecommunication service delivery all over Australia. Vision: Telstra Company focuses on improving the way people live and work.Mission: Telstra Company focuses on building technology and content solutions that are simple, easy to use and valued by customers. The company also strive to serve and know customers better than anyone else. 1.1ValuesThe company is guided by certain principles towards achieving vision and mission. Some of these values include teamwork, accountability, service, respect, trust, and integrity.2.0 Telestra StakeholdersThe company has many stakeholders who directly or indirectly dictate how the company should carry out business activities. These stakeholders include the Australian government, shareholders, mobile service customers, television customers, investors and employees of the company. The level of impact to this stakeholder on business decisions made by the company may not have the equal capacity (Thomas, 2009). Decisions made by the company may affect theAustralian government in terms of revenue collection through corporation tax. For shareholders, business decisions affect share prices thus putting shareholders on track. Television and mobile customers depend on business decisions made by the company to determine subscription charges. In addition, investors depend on business decisions to determine the most appropriate time to invest their resources in the company. Lastly, employees depend on business decisions todetermine salaries, allowances, remunerations and other matters affecting their working environment.2.1 Importance of Consulting StakeholdersStakeholders are very important in business operations in the company. It is important to consult them because their opinions matter in the wider market. Basically, stakeholders are usually distributed all over Australia. Thus, they relate to people on the ground. For that reason, their contributions are just a representation of what customers require in the market (Fletcher, 2012).
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