Strategic Planning for Brook Organization: Impact of External Factors, Stakeholder Needs, and Competitive Analysis

INTRODUCTION
Strategic planning refers to as the process of organization which defines the
strategy or direction to the company. It also assist in making decisions for
allocating its resources in order to pursue the strategy. In other words it is an
organizational management activity which is used for setting priorities, focus
resources, strengthen operations and ensures that workforce are working
together towards the achievement of common goals. This report is emphasized
on the strategic planning of the Brook organization. Further, this report describes
the affects of external environment and the review of existing business plans of
the organization. Moreover, this report is focused on the development of options
of for strategic planning and also the construction of a strategy plan. In addition
to this, examination of factors have been done which affects the strategy of
organization. With a similar aspect to this, implementation of the strategy plan
have been done.

1.1 The importance of external factors affecting an organization
External factors that have both negative and positive aspects to the organization
which are related outside business some factors that affect the Brook are:
Political: This is the important factor which an organization need to asses in
order to cope up with the change. If there is change in government policies
related to health then it affects the business decision. For this purpose company
should update themselves as per changes.
Technological: This has enormous impact on the health business as they need
to be updated with the new tools and techniques so that they can cure the
disease at an early stage. Provide best service quality and the education of
using the product.
Environment: This also plays a crucial role in the Brook business as the
equipment used for the medical purpose may pollute the environment so these
should be bio gradable and dump properly and at a proper place so that people
do not comes in contact with these infected equipment.

1.2 Needs and expectation of stakeholders of the organization
Stakeholders are the person who are related to organization whether internal or
external some of them are:
Service provider: Every employee have some expectation with the
organization. Employee works at there best when they are motivated for there
work, provide job satisfaction by giving them good pay scale, and good hygienic
condition for working.
Service user: These are the one who plays important role for whom the
organization is working. Consumer needs from any organization is that they
provide quality of service at affordable price. Brook provide free health services
related to sexual health that information should be authenticated so that wrong
information should not harmful any user.
Care quality Commission: There expectation from the organization is that they
provide good quality of services to consumer which helps them in improving
there health and provide time to time information relate to the services provide
by them if these are affected then action can be taken against due to failing in
services availed by them.