Strategic Position Plan for Bidfood Australia

STRATEGIC POSITION PLAN

Table of Contents
Introduction................................................................................................................................3
Background of the organization and product.............................................................................3
Rationale for strategy.................................................................................................................3
Business level strategies.............................................................................................................4
Balance scorecard.......................................................................................................................7
Recommendation........................................................................................................................8
Summary....................................................................................................................................9
Reference list............................................................................................................................10
2

Introduction
Strategic positioning helps a company to establish its existence in a marketplace.
Organizations launch specific products to improve positioning of their business and strategic
position planning helps to evaluate potential success factors of selected strategies. Aim of this
study is to develop a strategic position plan for Bidfood, Australia. This study includes key
capabilities of Bidfood and discussion of factors of strategic position planning. Business level
strategies that can be implemented within Bidfood are being discussed in this study. In
addition, benefit of adopting balance scorecard by management of this company is being
analyzed with argumentative support of literature.
Background of the organization and product
Bidfood has been established in 1995 and established as one of the leading business
organization in food industry. This organization has been ranked as Australia's top 200
companies and it has developed over 50 business units (Bidfood.com.au, 2019). Main vision
of this firm is to develop and deliver best quality food products at affordable and competitive
prices. This strategy can help them to become a market leader in future. They have
specialized in supplying fresh meat and other products to their customers.
For cope up with the market competition Bidfood has incorporated restaurant ready chicken
roulade and various steaks as a new range of product. Chicken roulade and seasoned ribs
are freshly prepared by them and supplied to different restaurants. Different advanced
techniques like temperature control and other processes are used that gives high restaurant
quality (Mungai and Ogot, 2017). Strategic positioning of this range of product is necessary
to gain desired business objectives.
Rationale for strategy
Bidfood is renowned for its fresh products and effective services. This company promotes
innovation and purpose of this company to offer innovative fresh food product to satisfy
needs of their customers. Many similar companies are entering into the existing marketplace
and Bidfood is facing tough competition. Due to this reason, it is important for this company
to focus on strategic positioning with new product such as Chicken roulade and seasoned rib.
3