Strategic Project Management Case Study Analysis - DeGrandis Running Shoes, Australian Olympic Committee Partnership, Ladybird Sporting Apparel

This case study analysis covers three projects of DeGrandis Sporting Goods - DeGrandis Running Shoes, Australian Olympic Committee Partnership, and Ladybird Sporting Apparel. It includes strategic goals, ethical standards, project performance scorecard, and recommendations for each project.

STRATEGIC PROJECT
MANAGEMENT Case Study Analysis

PROJECT A – DeGRANDIS
RUNNING SHOES
The case study is of the DeGrandis Company that is an organization
that manufactures sports shoe.
The company has a pretty good market according to its
manufacturing products, and recently it has boosted its
performance and has been making good profit out of it.
The Company has been manufacturing the Running shoes.
Dealing with an over budget project, the company needed to take
new initiatives and to compensate their loss that they previously
faced.
Though the new project that was revised with he application of the
new strategies made good profit but the project was included
unethical methods that violated the companies code of Conduct.

STRATEGIC GOALS
The Company set a different and effective strategy to uplift and
their state from the suffering loss that they were facing recently,
that was done for the production of a new shoe within the project
timeframe.
Effects of the Strategies-
1. The customers loved the product,
2. Outsold rival international brand products,
3. The sales of the shoes has increased the companies revenues
exceeded by $5 million,
4. The reviewer that assesses and rates running shoes- Shoe News
gave the shoes of DeGrandis Company a 5 out of 5-star rating

ETHICAL STANDARDS
Even though he company made the profit the Code of Conduct of the
company was compromised, thereby violating the ethical standards:
1. The team that was leading the project did not consult with the board of
directors of the company regarding the selection of the manufacturing
organization of their shoes.
2. The organization chosen was of a Chinese origin, that uses child labors
in their factory,
3. This harmed the strict laws of the company,
4. It ruined the ethical standards of the company that it abides by.
5. It also made the company to be indirectly promoting child-labor where
it is strictly denied in the Code of Conduct for the Company.

PROJECT PERFORMANCE
SCORECARD (PPS)Dimension Score Explanation
Stakeholders
5/10
• The stakeholders have invested a lot and they
have made contributions for the company and
they will also not encourage the company for
using child laborers.
• The company could have suffered a huge
penalty of this.
• The loss of the project previously.
Project process 7/10 • The company made serious compensations for
the company regarding the exceeding of the
project previously
• The execution of the project process was good.
• It has provided good revenue for the company.
Innovation and Learning 6/10 • Innovative strategies that has been taken has
provided with the good earnings of the
company.
• Also the market value o f the company has
increased.
Quality 8/10 • the quality of the product has been outstanding
and quite certified and massively liked by the
people, fetching good reviews overall.
Benefit 7/10 • Over $5 million revenue received by the

CONCLUSION:
The company has been making a great improvement, the project
has been taken before, made the company suffer regarding the
over reaching of budget of the project, but the company made a
good comeback, elevating its market value, gaining the trust of the
customers and also making a good profit out of it- $5 million. But
the fault of the company was that of the compromising of the
policies of the company as there have been the inclusion of the
child labor in the manufacturing company which was hired,
therefore the caution of receiving severe penalties is there, also if
the customers come to know about the mishap, the reputation of
the company may suffer severely as well.

RECOMMENDATIONS:
The Company ay follow certain recommendations that may be applicable for
the development of the company so that it can easily comeback and pull it self
through the mess of violating their Code of Conduct:
1. Recruiting of Effective Leaders in each and every team that are working
under the company,
2. Implementation of Strict guidelines that needs to be followed by each and
every employee of the company,
3. The application of surveillance team needs to be implemented so that the
team keep a close watch on the working style of each and every team and
also the functioning of the leaders.
4. The company should be running through several types of analysis before
coming up with a new product that are- SWOT, PESTL, Porter’s Five Process
and other forms of analysis.

PROJECT B- AUSTRALIAN
OLYMPIC COMMITTEE (AOC)
PARTNERSHIP
The case study involves the DeGrandis Sporting Goods to be the
official supplier and partner of the sports goods for the Australian
Olympic Team.
The stakeholder involvement was dealt with successfully tat would
have helped the company to accept the terms and conditions for
the preferred requirements that needed to be done for the
adjustments for sponsoring the Australian Olympic Team.
The company has been seeking such and opportunity, for its growth
and also to establish itself in the international market, thereby
implementing the foreign policies if the company leading to the
globalization of the company.

STRATEGIC GOALS
The strategy that was implemented was that to over come the
matter to successfully implement the ideas and sponsoring the
Australian Olympic Team:
1. The key stake holders were to be identified and the consulted
before taking the initiative and registering the sponsorship for
the Australian Olympic Team.
2. The project has been running for six months,
3. It was running over the scheduled project timeframe,
4. All of the project requirements was successfully met and done.
5. A new partnership was established that increased the sales of
the company and gave the company to successfully make a
good profit of over $3 million.

ETHICAL STANDARDS
The project has been taken seriously but there gave been some serious
mishandling of the matters that violated the terms of the company and
made the company to be violating and ignoring the ethical standards:
1. One of the member of the DeGrandis senior executive team, bribed
the high-ranking AOC official for the confirmation regarding the
approval of the partnership of the company with the team.
2. The issue became a public scandal as the press learnt the fact of the
bribery and highlighted the fact.
3. The company suffered a reputational damage.
4. Violation on ethical grounds of the company and also in the Code of
Conduct of the Company.

PROJECT PERFORMANCE
SCORECARD (PPS)Dimension Score Explanation
Stakeholders
8/10
• The stakeholders were approached readily.
• The topics were discussed and organized.
Project process 10/10 • The project was running within the possible
timeframe staying ahead of time and had been
running for over six months.
Innovation and Learning 7/10 • various initiative s were taken to satisfy the
feasibility of the project.
Quality 3/10 • The quality of the project was going well but
the inclusion of the bribery made the project
fall and harmed its reputation and affected the
company largely.
Benefit 7/10 • The company pulled a profit of $3 million.
Use 5/10 • The company was processing e sponsorship
but the bribery messed the processes and also
the press knowing the fact made the issue
public which harmed the use of the project.

CONCLUSION:
The company have been making good improvement in
ache9eveing the sponsorship of the Australian Olympic Team as
there have been the chance to change and also to improve the
motive of the company thereby improving the policies in the
international market and also reaching out to a larger mass of the
people and establishing the company globally was the sole aim of
the company. But due to the incident of bribing the official the
company suffered a huge loss of loosing the sponsorship and its
reputation was lost to the customers. This impacted on the market
of the company as well.

RECOMMENDATIONS:
The company can avail certain measures to handle such situations
to happen in the near future and make the company free of such
issues:
1. Embedding ABAC Principles in corporate culture,
2. Updating the anti-corruption policies in the company.
3. Conducting due diligence on all third parties,
4. Improving the work culture of the company,
5. Developing the management and other policies for monitoring of
the any type of illegal activities within the company.

PROJECT C – LADYBIRD
SPORTING APPAREL
The brand- Ladybird was introduced to the range of the product to
that of the DeGrandis Sporting Goods.
The fundamental project plan and the requirements of the products
was done by the company.
The timeframe was adjusted as well.
The budget of the company was dealt with already.
Though the new type of the clothing was tested or checked before
releasing in the market.

STRATEGIC GOALS
The strategic methods was implemented by the companies due to
the smooth functioning of both the companies as there could have
been development of the sustainable relationship between the
company. Some strategic pans that were taken were:
1. The linking of the sports wear company DeGrandis Sporting
Goods, with the apparel company that is popular and well
established internationally and environment friendly company
Ladybird Sporting Apparel.
2. The developing of the same product range of both the company.
3. The project requirements were adjusted and processed priory for
both of the companies.

ETHICAL STANDARDS
The few factors that created problems for the companies and
prevented them of developing themselves to bring in a collective
change are:
1. he new type of the clothing was tested or checked before
releasing in the market.
2. The products were not tested before the launching of it.
3. The clothing of Ladybird was considered to be of low quality and
there have been several complaints that were registered.
4. The complaints has been increasing gradually.
5. The DeGrandis Sporting Goods, has stopped the receiving the
orders for the Ladybird apparel, due to the poor sales.

PROJECT PERFORMANCE
SCORECARD (PPS)
Dimension Score Explanation
Stakeholders
8/10
• Both the companies tried to establish
themselves in association with each
other.
Project process 8/10 • The project requirements were met
earlier, that are the timeframe of the
project and the budget.
Innovation and
Learning
7/10 • The product range was t be merged of
booth the companies.
Quality 2/10 • The quality of the clothing were not
checked neither before launching or even
before releasing tem into the market.
Benefit 2/10 • The customers repeatedly raised
complaints against the products.
Use /10 • DeGrandis Sporting Goods, stopped
receiving the orders for Ladybird.

CONCLUSION:
Though both the companies have been trying to establish their
outsourcing and were motivated to bring in a collaborative change
within the companies by including the product range of both the
companies, still the company could not update their strategies as
there gave been faults in the systems, during the launching of the
products. The products were not checked readily while releasing
them in to the market or before launching them into the market.
This made both the companies to be vulnerable and didn’t allow
the mode of developing of sustainability between. The customer
satisfaction section of both the companies were devastated as well.

RECOMMENDATIONS:
Some recommendations must be followed so that the companies
may get benefit for the development of both the companies, such
as-
1. The companies must be clearly providing the terms and the
conditions of the matter that needs to be dealt with both the
companies.
2. Clarity or transparency maintained between the working policy
of the companies.
3. The maintenance of the products must be done properly so that
products dies not get tampered easily.
4. The quality of the products must be checked and rechecked
more than time.

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