Organisational Culture of Southwest Airlines

Running Head: STRATEGIC TOURISM MANAGEMENT
Strategic Tourism Management
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Author’s Note

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STRATEGIC TOURISM MANAGEMENT
Organisational Culture
Southwest airline was established in the year 1971 by Rolling king and Herb Kelleher.
The company adopted their mission statements in the year 1980.the primary objective of the
mission statement of the company is there dedication towards the top-notch quality of customer
service that is delivered with warmth, friendliness, company spirit as well as individual pride.
This mission statement speaks in favour of their company Motto also:
“We operate with a warrior spirit, a servant’s hard, and fun loving attitude” (Southwest.com,
2019).
Working in alignment to their mission statement, Southwest airline flies, providing stable
in 1 mint for working as well as an equal opportunity for learning and personal development.
The effectiveness of their service and brand popularity is increased by creativity and innovation
(Schlesinger 2017). The employees are particularly provided with the team concert, caring
attitude is respect with which organisational treats every customer of them.
As highlighted annual reports of the company, southwest associate their espoused values
with the enacted values of the company. This is because the company has been developed by
leaders values, assumptions as well as police regarding people and work. Kelleher, placed in top
management has been playing an instrumental role in developing organisational norms for
Southwest Airlines. the impact of these organisational norms, are evident in the three values of
Southwest Airlines, namely humour, altruism and “luv’. Human is a component of the hiring
criteria for the company where the organisation seeks employees having certain attitude. We
need not be tight and restrictive, but certainly up-beat in their attitude.