Strategic Marketing for Walmart in UK

Strategic Marketing
Table of Contents

EXECUTIVE SUMMARY.............................................................................................................3
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
PESTLE Analysis........................................................................................................................4
Market Entry Options..................................................................................................................6
Market segmentation:..................................................................................................................8
Porter’s generic competitive strategies........................................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

EXECUTIVE SUMMARY
This report evaluates the external factors present in the macro business environment that
could have an impact on the operations of a business organisation such as Walmart in UK. The
report identifies market entry methods Walmart should use and identifies their target market in
UK’s retail industries. The report also applies Porter’s Generic Strategies model to the operations
of Walmart to assess how it can gain a competitive edge in the UK’s retail markets.

INTRODUCTION
Strategic marketing is very necessary for an organisation, because this give opportunity
to that organisation for promoting its product and service at the large scale in the market.
Currently each business or company is investing very huge fund for making their marketing
functions more and more effective. There is strategies marketing factor is also a part of all
marketing functions. There are effective and productive strategies and tactics plays great roe in
any company’s marketing functions. That’s why currently top-level management within each
business focuses on developing some innovative marketing strategies to boost their products and
services in the market (Kim, 2018). This discusses strategic marketing aspect of the Walmart. It
is of most popular American retail companies in the world, headquartered in Arkansas, United
Status. Some major marketing solutions has been included in this report which will support to
Walmart for highly promoting its products and services when it will enter in new market
segment the United Kingdom.
MAIN BODY
PESTLE Analysis
The PESTLE analysis identifies various political, economic, social, technological, legal
and environmental factors in the external business environment that could have an impact on the
operations, productivity, performance and profitability of business organisation such as Walmart.
The PESTLE analysis for Walmart in the UK’s retail markets is provided below:
Political Factors: The current political instability in the UK termed as Brexit can have immense
impact on the operational performance, productivity, profitability and efficiency of Walmart
should they enter into UK’s retail markets. Though the exact details of the changes and updates
to laws, regulations and policies post Brexit still haven’t been made available to the public and
are highly debated by the various analysts and economists, Brexit can provide Walmart with
opportunities for increased productivity and profitability in UK’s retail markets as it would
inevitably scrap the complex and opaque international trading laws and regulations that are
currently in place with easy to understand, transparent regulations, aiding the import and export
operations of Walmart (Perera, 2017). Contrastingly, Brexit can also increase the taxation rates