Strategic Management Plan for Samsung

Strategic management
Plan

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 1 ...........................................................................................................................................4
P1 Applying appropriate frameworks analyse the impact and influence of the macro
environment on a given organisation and its strategies..............................................................4
TASK 2 ...........................................................................................................................................5
P2 Analyse the internal environment and capabilities of a given organisation using appropriate
frameworks..................................................................................................................................5
TASK 3 ...........................................................................................................................................7
P3 Applying Porter’s Five Forces model evaluate the competitive forces of a given market
sector for an organisation............................................................................................................7
TASK 4 ...........................................................................................................................................9
P4 Applying a range of theories, concepts and models, interpret and devise strategic planning
for a given organisation...............................................................................................................9
CONCLUSION .............................................................................................................................12
REFERENCES .............................................................................................................................14

INTRODUCTION
Strategic management plan is defined as the organisational management activity which is
used for setting priorities, focusing energy and resources and ensuring that employees as well as
stakeholders are all working together effectively and having a common goal. A strategic plan is a
document used for communicating with the company and achieving the organisational goals.
This plan includes all the tactics and strategies that a company can adopt for improvising the
business sales and profit (Andersen and Sax, 2019). The strategic management is known as
comprehensive collection of all the present activities and processes which are used by the
company for achieving it's vision and mission. The company which is considered for analysing
the concept of strategic marketing is Samsung. This is a South Korean multinational
conglomerate which has headquarters in Samsung Town, Seoul. The founder of this organisation
is Lee Byung-chul. The following report provides explanation on PESTLE, SWOT, Porter's Five
Forces and Porter's generic strategy. The main aim of this file is to analyse the strategy which
Samsung can choose for enhancing profit and sales.
TASK 1
P1 Applying appropriate frameworks analyse the impact and influence of the macro environment
on a given organisation and its strategies
The macro environment which affects functioning of any organisation includes political,
environmental, social, technological, legal and economical factors. It is essential for business
organisations to analyse what are the ways by which an organisation is affected more. This
includes managing all the factors in effective manner and attaining organisational goals.
Samsung is a conglomerate and it is operating in the white goods market or the market for
consumer gadgets and appliances. The external drivers of business environment that affects
operations of Samsung have impact on strategies of the company. The PESTEL analysis of
Samsung is discussed below -
Political – The countries in which Samsung operates are having conductive environment
for it's operations. But there few companies in which it has faced some political issues. Samsung
is operating in those markets in which political elements are benign. Within South Korea,
Samsung has faced political headwinds as there was political instability. This company has also

faced problem in African and Latin American countries in which the political environment is
unstable.
Environmental – Samsung is an organisation that deals in consumer oriented products
and thus it is very important for this company to analyse the needs and demands of organisation
for enhancing profits and sales (Ansoff and et. al., 2018). There has been increase in ethical
consumer and they want to source their brands and make the products socially as well as
environmentally responsible. Samsung must be aware about the needs and demands of the
products that an individual requires. According to this, it is ensured that Samsung is not
compromising on the working conditions and wages that are paid to the labour who are making
the final product.
Social – Samsung is a South Korean company and the owner of this company is whole
family. This company is operating from the core as a Korean company. This company is known
for effective global working. The main factor which helps this company to be successful in
different international markets is it's adaptability to the local market. Samsung adopts glocal
strategy which is used while operating in global market and and adopting the strategies to
capture local markets (Baumgartner and Rauter, 2017). On the other hand, Samsung is a global
company that tailors the product according the changing preferences of the customers. This
organisation operates in a niche market and this is strongly affected by the life style of
consumers.
Technological – Samsung is one of the leading innovative companies of the world. This
company will get advantage by suing new and latest technology in it's products. Samsung has
mission to attract a lot of customers by providing them innovative and latest technology items. In
context of Samsung mobiles, it applies all the latest software and applications so that customers
will buy them.
Economical- This is a crucial factor of this company and it has opportunities to expand
it's market share in new markets. Samsung has the ability to manage it's operations and activities
at global level effectively. While operating in global markets, it is essential to analyse the
inflation, deflation, economic rates, before providing services and products in any marketplace.
Legal – It is important for Samsung to analyse all the regulations and rules given by law.
As Samsung is a electric gadget company, it is seen that it operating in different countries and
follow the legal rules given by that country. The consumer laws of international markets is not