Tourism and Its Current Challenges

This assignment delves into contemporary challenges facing the tourism industry. It examines topics such as climate change impacts on travel decisions, the role of innovation, corporate social responsibility (CSR) practices in tourism-related industries, and the importance of strategic brand management. The analysis draws upon academic research to provide insights into these issues and potential solutions for sustainable development within the tourism sector.

STRATEGIC
MANAGEMENT FOR
TOURISM AND
AVIATION INDUSTRY

EXECUTIVE SUMMARY-
In this we are going to discuss or study about Ryan aviation company's strategies
according to manage touristy and airline company. There are several types of concerns with
respect to future and existing opportunities as well as chances dealing with the company.
There are different types of challenges in order to compete different types aviation industries
for the success and development of a company. The other issues are related with the demand
and supply situational factors with respect to the company and marketing conditions. There
are several planning and implementation phases in order to change the different types of
strategies, leading styles associated with the company . In order to provide some assessments
and suggestions there are several ways of conclusions and diagnosis for the better
development of a company .

Table of Contents
EXECUTIVE SUMMARY-...........................................................................................................................2
RYANAIR OVERVIEW..............................................................................................................................4
INTRODUCTION ......................................................................................................................................5
TASKS......................................................................................................................................................5
A. Different factors effecting company's coming prospectus.............................................................5
B. How economic process and demand effect the company's growth synthesis of resource
activities.............................................................................................................................................6
C. Strategical modifications with respect to RYAN airlines...............................................................7
D. leadership planning and implementation process..............................................................................8
Recommendations..................................................................................................................................9
REFRENCES............................................................................................................................................11
Online...................................................................................................................................................12

RYANAIR OVERVIEW
It was started in the year 1985 by launching daily flying of 15 seats of turbo plane
between water proof airdrome and London gatwick. Ryan air line is famous airline company
of Europe, which process 1700 flights on daily basis from 70 bass and 190 destinations in 30
nations, the first destination of this airline is from Waterford to London . There are more than
10,000 persons employed in the industry. The pilot are employed either by federal agencies or
self applied. The airline was started its business in the year 1997. the increased in revenue cost
from 230 million ponds to 1840 ponds in the years 1998 to 2003 and 3000 million ponds in
the year 2010. that's how the total revenue costs increase up-to 45 to 33o million pounds on
the same year. This was a huge profits over the years. In the year 1994 the darner enterprises
was founded by Ryan airline. In the year , the second destination of moving Dublin to luton
was added by Ryan air in order to compete with the united kingdom British aircraft's. In the
year 1987 , according to the taking to 84 % batches in London European airways provides the
linking work to Amsterdam and Brussels. it establish a internet site in the year 2000. this is a
convenient service for the passengers in order to carry the bookings easily. It attracted many
customers due to its exclusive prices. This Internet site is very popular among the google sites
by providing only the essential helps with null extra facilities like no drinks, newspapers and
other facilities in the airline. In the year 2003 the company acquired its poorly rivalry
Activity by KLM. In the year 2001 it established an newly operation of Charleroi airfield.
These are the above finding and studies of Ryan airways (Buhalis, 2010).

INTRODUCTION
Ryan air is a reduce price biggest aviation industry of united kingdom headquartered
in IRELAND. Basically it is the largest airline for the global passengers with a low
transportation cost for the international as well as local passengers and diversifying its
opportunities through its successful business.. it determines its present functional orientation
in relation with the airlines commercial enterprises and its challengers. The strategy of
assessment with respect to strength , weakness, opportunities and threats has made Ryan-air
most economical and sole performer in the marketplace. The biggest center of this airline is
situated at STANSTED airport of London . The different types of connections including this
airlines are joined with European Union, Mediterranean sea and northern USA including the
collection of more than 280 b737-800 craft. The industry has adopted various methods of
minimizing prices. Their strategy is to remove these costs for each and every financial year. In
order to change travel agent, it establish a internet site in the year 2000. this is a convenient
service for the passengers in order to carry the bookings easily. This Internet site is very
popular among the google sites by providing only the essential helps with null extra facilities
like no drinks, newspapers and other facilities in the airline. There are several strategies of
implementation and leaderships are associated with this airlines in order to diversifies its
growth and opportunities (Weaver, 2012).
TASKS
A. Different factors effecting company's coming prospectus.
According to RYAN airline , there are several factors which affects the following
inside and outside analysis. The most starring factor which affects the growth and marketing
conditions are the tax rates and fuel prices. Due to higher tax rates and high oil costs, there is a
effect on profits and advertising strategy as air line is considered. The prices of oil may varies
according to the marketing situational analysis. There is a great fluctuation factor in the prices
of fuel. Due to this there is a huge impact on the business of aviation plat form. The reason
behind this statement is people always looking for a low cost airline with lest tax prices, this a
easiest method of dealing for the generation with respect to traveling (Hensher, 2011).
There are certain advance methods of technologies with respect to aviation industry.
This include designing of engines with the innovative methods for less consumption of oil
according to the green house emission methods of technology. Some other concepts includes
center air recharging techniques, hydrogen oil cells etc. these are the best methods which
increases the revenue coats by less consumption methods of fuels in order to reduce wastage
and create the healthy competitive advantage to reduce pollution as well , because aviation is
the largest polluting industry resulting lots of pollution by the different types of emissions and
fumes so these methods are very useful. There are several issues regarding the pollution
coming out from the flights like very loud sounds of the engines by the time of departure and
landing of flights. These sounds are very hazardous to the ears and generates some health
issues to an individual. These can be treated by the advance technological methods of

inventing less sound producing engines of aircraft's by making an environmental free from
unwanted louder sounds which effects ones health.
These factors are very crucial and essential for the success and development of
airlines. These factors are counted by each and every individual in order to make a journey
cost effective and environment friendly. Various steps should be adopted as fuel , tax rates
and noise pollution is considered for the upcoming growth and development of an aviation
company.
B. How economic process and demand effect the company's growth synthesis of resource
activities.
According to the Ryan airlines, the profits and business development is totally
dependent or interlinked with the demand and supply conditions of markets and passengers.
demand and supply conditions are directly proportional to each other. As demand of
passengers increases supply automatically increases with respect to increase in the production
and arrangements of traveling. There is a highly negative impact on the aviation company by
the lower demands of the customers, this results in low cost of production and very less
development and decreasing profit rates. The overall success of an airline company is totally
dependent on the passengers, larger the engagement of travelers, larger the outputs and
income generations (Hjalager, 2010).
For a healthy competitive advantage in the aviation company, the customers needs and
satisfaction level should be maintained to an appropriate and expected level. Basically the
customer is always looking for a cheaper prices as tickets are concerned and it depends upon
an individual income status or background. There are several criteria according to the
customers satisfaction in order to increase demand and attaining greater income sources as
well.
There should be the several compartments for the business class and individual
business persons. For these classes there should be an advance standard quality services
including privacy.
For general classes , the tickets fair are tagged according to their expectation level or
low cost ticket fairs with full fledged facilities of internet WiFi, television , messages,
roaming and some amusement services (Jacob, 2011 ).
World wide development plan of action- this is a method of adopting some advance
innovative data processing technologies for the development of aviation industry by the
updated technology of latest software as aviation is considered.
Hotels and resorts- these types of commercial enterprises are entirely interconnected
with the airline business. These are related with the destinations. In order to visit any
destination, a person must be looking for a resort, hotel or restaurant. At each and every

airport there is a possibility of land mark like hotel or resort and also inside the airport there
are many resorts are available.
Airlines refreshment plans- it includes the food services including the lunch, dinner
and beverages which are provide to the passengers through out the journey. It should be
according to the best quality services , selection and tastes which provides the customer best
satisfaction level (Huh, 2010.) .
The are some training methods should be made for the airline staff members in order to
provide best training and customer services. This learning process should be provided to the
flight units including air hostess. The training is provided by the best methods of interaction
with the passengers and full fill their basic necessities related with the different cognitive
operations. These are the several methods and diagnosis in order to drive the aviation
company for the growth and success of the industry to a broader prospectus.
Choosing new progressive methods of marking and forcing passengers with the help
of brand name schemes. By implementing new scheme of business help the the mercantilism
in order to gain the income generation and profit perimeters as well and thus result in demand
and supply production and foster the development as well. These are the above following
resources which helps in to compete the challenges associated with the aviation industries.
3. Technological uses- this process a carried by using several advance technologies in order
to improve the conditions of the flight , it includes toe overcome all the customer
requirements and generation of income.
oil costs in the marketplace- this is major concern in relation with aviation industry
for the client and the dealers. The prices of fuel affect the income status of the customers. If
there is a sudden hike in the prices automatically the ticket fares pull up and hence they face
the major challenges of paying huge amount taxes and prices. The variations of the fuel prices
in the market will greatly affect to the aviation industry in order to cut down the net profit
edges. This is an adverse situation of profits and expenditure according to the oil costs. This
can be dealing with the technological advancements made by the aviation industry through
designing different types of energy saving power mode engines as well.
investment – This is a process of generating high income sources and attaining more
amount of profits by making different services according to the several destinations across the
globe in order to create more travelers and users. The overall concept is based on providing
best services through out the world and in return generating maximum revenue. The idea is to
offer continuous diversion chances for both relaxation and commercial enterprise landing
place.
C. Strategical modifications with respect to RYAN airlines.
The several strategical changes includes primary and inbound logistics, operations,
marketing and

Growth strategy include broaden the plans of Ryan airline.
Stability includes – keeping the level of activities in Ryan group.
Downsizing includes – minimizing the activities of Ryan group.
According to growth strategy , it can be determined by two variables that is products
and markets. These are :-
market improvement and market insight
product improvement and diversification (Wilkes, 2010 ).
Market growth planing including maximizing in market stocks in current market used goods.
It is a process of increasing marketing shares, bonds and stocks by using current marketing
products.
Marketing improvement includes the occupying current and coming markets and different
section used by the current market place. Product development is process of improving
products from the existing and upcoming products.
Diversifying is a process of broaden out various aspects of business in order to serve the
opportunities for the growth and development prospectus. The can stronger its trade by
innovating fresh products in the market which results in increasing stocks and shares in the
market. It provides various offers and opportunities for the best revenue outputs for the new
establishments of various products in the market. As the customers choice of selection has
been changing continuously , as result they switch to new existing products in the marketing
environment. For an airline organization , the launching of destinations, airlines, there are
several factors associated with the risk of failures. For a fresh new products, there is necessity
of targeting markets with the latest trends and fashions. It should be make according to the
current central of competition. It should be engage with the best interaction power of handling
within the business cultural prospectus in order to communicate every body. There is a great
need for diversifying the existing and current opportunities s products are considered. Existing
production resources and industries are not able to generate any diversification.
There are several processes and ways in order to diversifying the growth and
opportunities in the business. These are mergers and acquisitions ( it is a process integrating
one or more entity into one entity) and second step is integrated improvement. There are
several ways with respect to to the diversification. These are classified as related inclinations ,
these are related with the grade of sameness with respect to products and markets of
marketing trends. Their growing status is determined by the full-face and back-most vertical
directions (Hall, 2010) .
Unrelated diversification means - these are the inclinations which are almost new and
fresh products of markets, they have no sameness according to the existing trends . They are
completely new and different with respect to the markets and products. They are based on
innovative accomplishments and advance methods.
Retrenchment strategy – it is a process or planning may adopt due to weak competitive
state of an administration due to some issues related with bankruptcy, terrorist attacks and

some environmental hazards which effects the company to a wider prospectus. There are
different types of variants associated with the retrenchment strategy.
Turn around- it envisages the development of the operation by making the process efficient in
an non critical problems. It involves shrinking and combining.
Absorbed company- providing democratic situation in return to security in which the
administration provides all the safe and secure methods of survival.
Termination risk - it is the situation when an organization gets terminated due to some
reasons . The reasons are the weakening of the organization in order to make profits and
adding assets.
These are strategic changes which are prevailing in the company.
D. leadership planning and implementation process
There are several strategies associated with the Ryan airlines with respect to the
growth and development process. These includes:-
Low prices for tickets- they offer less prices as fares are considered , by which the
passengers made their bookings before a month . Due to this , the airline has a great demand
among the Europeans. They suffered a huge losses in the starting years of establishments but
by the time they were able to manage all the losses and run frequently in order to make
competition.
Diversion- it is the quickest growing aviation industry through out the Europe and expand its
growth opportunities across the world by its vast growth opportunities ( Campbell, 2012).
Focused on discounted markets- Ryan airlines are not considering in order to compete with
the big aviation industries , they focused on only least transportation costs by means of
attracting and engaging more no of passengers and hence results in diversifying the business
opportunities as well.
One compartment air travel- there is no commercial enterprise grades in Ryan airlines, its
having only a single compartment . This provides non discrimination criteria for the
customers , thee is no inferiority complex regarding the services provided to the customers,
this produces a good results towards them.
Cost layer reducing- the company has adopted various methods of minimizing prices. Their
strategy is to remove these costs for each and every financial year. In order to change travel
agent, it establish a internet site in the year 2000. this is a convenient service for the
passengers in order to carry the bookings easily. This Internet site is very popular among the
google sites by providing only the essential helps with null extra facilities like no drinks,
newspapers and other facilities in the airline.
Fuel prices- it is compromising to emerging oil costs without bothered about the profits and
revenue production costs.

These are the following strategies made by the Ryan leaders.
Recommendations
The only planning of Ryan airline is to minimize the prices. By growth and different
types of chances, there is a great requirement for a company in order to develop its though
process and implementation of new plan of action. There are several recommendations and
assessments for the development of an industry (Okumus, 2011).
 There should be great requirement of maximizing the passengers service according to
their expected level.
 Maximization of providing full and complete safety and security assistance to the
customers.
 Visualization of making staff committee and making planning implemented bonding's.
 it should focused on the various advance methods of data processing software
technologies
 there is a great requirement in order to update competition based plannings, so that
none can copy its plan of action.
 There is great need to rebuild their promotional plan of actions.
 Diversifying the business opportunities in the Irish plat form.
 The basic important need is to promote some recreational, amusement, refreshment
activities like food stuffs, drinks etc. should be included in the flight.
These are the above recommendations for the Ryan airlines.
CONCLUSION
From the above discussion it can be concluded that, Ryan airlines is a quickest and
largest means of air transport company through out the European nation. Basically it focuses
on low cost fares by means of engaging more no of passengers in order to diversify its
opportunities and foster development. There are several strategies based on Ryan group, these
are implementation planning, strategic planning, leadership planing and various concerns
related with the company. Diversifying is a process of widen out different aspects of business
in order to serve the opportunities for the growth and evolution catalog. it can be powerful its
trade by introducing innovative products in the market which results in exploding stocks and
shares in the market. It provides various offers and opportunities for the best revenue outputs
for the new establishments of various products in the market. As the customers choice of

selection has been changing continuously , as result they switch to new existing products in
the marketing environment.

REFRENCES
Books and journals
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Online
Strategic use of information technologies in the tourism industry. 2017. [ Online] . Available
through : <http://www.sciencedirect.com/science/article/pii/S0261517798000387http://
www.sciencedirect.com/science/article/pii/S0261517798000387> . [ accessed on 8th May
2017]