Impact of External Factors on Ryanair: A PESTEL Analysis

RYANAIR

Table of Content
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Background of the company...................................................................................................3
Discussion of the airline industry in which Ryanair operates with the help of PESTLE
framework...............................................................................................................................4
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Airline industry includes those businesses and companies that provide air transport
services for travelling passengers and freight. There are several different airline companies exist
in the world that are responsible for Air travels and transportation taking place within the World
(Christodoulou and Cullinane, 2019). The sub sectors of the airlines string include operations,
maintenance, marketing and finance divisions. Travelling services that are provided by the
airlines industry to their customers, passengers and cargo are using aircrafts such as airplanes,
jets and helicopters. Airline industry and aviation industry are two separate industries but
sometimes people use both the words interchangeably. Airline industry is developed buy
alignment of different businesses rendering air transport services to all those paying consumers
on the other hand the ration industry stands fore and includes all aviation related businesses.
Therefore it is stated that airline industry is a sub sector of the wider aviation industry as industry
also include those businesses which are involved in manufacturing a craft and companies
offering non-commercial flights, aerospace companies regulation authorities and those who are
tangled in conducting research and development. Choose an organisation for the present report is
Ryanair which was founded 1984 and commenced its operations in 1985. The report will be
exploring and discussing the impacts imposed by different external factors over the company and
the airline industry with the help of using PESTEL analysis framework.
MAIN BODY
Background of the company
Ryanair is an Irish low cost airline which was founded in 1984 and headquartered in
Ireland. The company has its primary operational base at Dublin and London Stansted airports
and its parent company is Ryanair Holdings Plc. The airline organisation serves its which around
to 25 destinations and has number of operational units around the world. In 2016, company was
denoted as the largest European budgeted on airline organisation and was recognised for carrying
more International passengers then any of its competitors. Ryanair operates with more than 400
Boing 737-800 aircrafts. The company is recognised for its very potential characteristic that is
rapid expansion which was attained by it as outcome of the regulation of the aviation industry
took place in Europe in the year 1997. This act provided the company and opportunity to succeed
its low cost business model. The company has its routes networks which are serving in 40