Competive Strategy Essay 2022

Running Head: COMETIVE STRTEGY 0
COMPETIVE
STRATEGY
System04121
8/21/2019

COMPETIVE STRATEGY 1
INTRODUCTION
This essay is a study of 3 strategies that are generic, Ansoff and resource based view.
These strategies help in building and organization and also help the company or industry to
understand it better. These strategies help the firm to grow in the competitive environment.
Strategies help the company to create a comprehensive plan for strategy. KPIs and goals in
order to lead the organization to another level of performance. These strategies also help in
knowing the position of the company and the gaps among the performance and also the areas
in which the firm can improve. The essay talks about the importance of the above mentioned
3 strategies for the business and also this essay talks about JB HI-FI and how it uses the 3
strategies to be successful in the market. JB HI-FI is a company of Australia which is a
retailer that sells consumer goods. It is located in both New-Zealand and Australia
(Tavitiyaman, Qiu Zhang, & Qu, 2012).

COMPETIVE STRATEGY 2
Generic strategy is a kind of tool that helps the industry or a company to know its
position and also if the profitability of the company is high or low or above average. The
profitability above average simply means that the firm will have a competitive advantage at
the end. There are mainly two types of competitive advantage in this which are low and
differentiation, under this tool there are set of various different components and those are cost
focus, differentiation and differentiations focus.
Differentiation, this is a tool that is used by the firm when the firm tries to be
different and unique in the industry and also when it is valued high by the customers. if the
company chooses more than one characteristic then the customers of that industry are
considered as more important also under this the company functions in a unique way and it
also tries to reach the position and goals of the company in a unique and different manner.
Cost leadership, under this the company or a firm sets out to become a producer for
low cost in comparison to the whole industry. The cost advantage source is very different and
also very much based on the structure of the company. If a company aims and achieves the
total cost leadership in the industry then it would be able to take over the price and average of
the industry (Tanwar, 2013).
Focus; under this the focus includes the scope of the competition in the industry.
There are two variants of differentiations focus and cost focus. In the focus, the company
tries to get the advantage of cost in the segment of target. The focus differentiation depends
on the differences among the target segment of the focusers and the other segments of the
market. The cost focus also exploits the difference in the behaviour of cost and also the
differentiations focus exploits the needs of the buyers in the target segments.
Example JB HI-FI: it has a strategy unwavering which is a strategy based on
exposure linked to difference from its competitors. It makes many significant investments in
infrastructure in the regional and rural Australia for the profit of regional communities.