Strategies for Improving the Performance of Project Managers
Added on 2020-06-04
25 Pages7216 Words106 Views
Business DevelopmentLeadership ManagementLanguages and CultureEconomics
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BUSINESS PROJECTMANAGEMENT.
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1PART 1............................................................................................................................................2a. Comparative analysis of the ways in which Arcadia competes and its competitive advantageand how effective it is ................................................................................................................2b. The various challenges that a company can face while trading across the borders................8Part 2: Future Prospects of Arcadia...............................................................................................14CONCLUSION..............................................................................................................................16Reference List:...............................................................................................................................18Appendices:....................................................................................................................................22Appendix 1: Ansoff Matrix.......................................................................................................22Appendix 2: SWOT analysis for Topshop................................................................................23
INTRODUCTIONA business project is aimed to achieve a specific business objective and business projectis generally comprises three basic types. The first type of business project is strategic project, itsaim is to fulfil, and accomplishing determined objectives while going through the strategicprocess. The second type of business project is operational project and these projects are startedfor business reasons. It is not aimed towards achieving strategic objective of the business. Thethird type of business project is known as repeating project and most of the project-planningrepeat itself frequently. In this current assignment, the organisation Arcadia Group limited hasbeen taken for discussion. Arcadia Group Limited is a British Multinational Retail Companywhose headquarter is situated in London. This Arcadia Group has owned high clothing retailerbrands namely Dorothy Perkins, Burton, Evans, Miss Selfridge, Topman, Topshop and Wallis.The Group possesses more than 2600 outlets across UK market. In the present study, a British multinational company of retail sector is taken as a basewhich is Arcadia Group Limited. In the present times the selected business operates in the UKmarket majorly and has various franchises across the world. Arcadia is very old firm which wasfounded by Montague Burton. Further, it was the cross tailoring at the initially and graduallyenters in the manufacturing of men's cloths. In the year 1929, Arcadia group was listed inLondon stock exchange market and at that time it has 400 stores, mills and factories (O'Reillyand Tushman, 2013). Further, as years passed then grab new market of international economywith the help of franchises. The selected business of retail sector considers basically two approaches in order toproduce powerful minds of the employees and enhance productivity of company. Further, suchconsidered two approaches include holistic and pragmatic by Arcadia group. At majority of thetimes, the chosen enterprise uses holistic approaches in order to meet basically three key goals.Moreover, key areas of the Arcadia company are like employ right activities, meet keycompetencies as well as create mind of employees highly powerful. When looking at thefinancial overview then performance is at the moderate level. The Arcadia generates profit andsales each year but not always with the high or positive growth rate.
In the first part of the assignment, the learner has tried to make a comparative analysisand the way it is competing. It has also defined the competitive position of the organisation andtried to state how much competitive advantage the company has gained. While makingcompetitive analysis of Arcadia the business model of Arcadia Group has been discussed. Thesecond section of the first part is concerned with discussing various challenges that a companyneeds to consider for trading across borders. For achieving this objective, this assignment hasmade an internal analysis of Arcadia group where the strength, weaknesses, opportunities, andthreats of the organisation are identified. Then PEST analysis is conducted for defining political,economic, social, and technological aspect of the places where it wants to expand its trade. Thesecond part consists of describing the future prospect of this organisation based on theinvestigations made in the earlier part.PART 1a. Comparative analysis of the ways in which Arcadia competes and its competitive advantageand how effective it is The unique business model of Arcadia compared to traditional fashion retailersDeveloping a strong business model is important for ma business to stand abovecompetition. Hollensen (2015) stated that a company could not gain market share without thepresence of a strong business model. A business model is also capable of gaining large amountof market share if it stands out in comparison to the rest of the competition because they operatedifferently than the rest companies. Arcadia is considered as one of the largest internationalcompanies. Because of its distinct and sound strategies it can be stated that the business modelthat Arcadia has adapted is quite different from traditional models. First, Arcadia stocks clothesin a scanty numbers. It runs out of stock when the clothing design runs out and they do not ordermore stock-in. Ashley and Haysom (2016) says that they do not encourage their consumers tokeep waiting for the clothes. Secondly, as the factory of Arcadia is situated in Europe thereforethere are chances for new designs to get into the store in less than two weeks. Whereas otherretailers face difficulties in shipping their products from China and for shipping the products,more than two months are taken.
Compared to other traditional fashion retailers these two strategies have proved quiteadvantageous for various reasons. Arcadia does not order new merchandise once a clothing lineis sold out and therefore the customers do not wait for further discounts and order products rightthen. Loorbach et al. (2014) stated that in European industry fashion holds a significant positionand everyone in the continent is more concerned about their dressing sense and fashion. The next advantage of Arcadia is that their manufacturing factories are situated in Europerather than China. Therefore, they can update the stock of their products more quickly comparedto other retailers of Europe. There are different manners in which Arcadia creates value to thecustomers. Zara provides most up-to-date fashion line for their customers. On the other hand,due to the existence of its manufacturing centre in Europe it does not keep their customers waitedfor two long months for getting their desired clothes. In Europe where people always keepthemselves updated with new fashion line Arcadia helps them in meeting this need as theyprovide customers the most current clothing design (Hessels and Parker, 2013). Product perceptual map for ArcadiaArcadia group owns numbers of reputed brands including Top man and Top shop. Theproducts that Topshop sells are affordable to everyone. It sells high quality dresses and due to itsunique collection, the dresses of this brand are featured on catwalks. On the other hand, the basicproducts of these brands are quite affordable. At the same time there are certain products sold bythese brand which are both fashionable and of high quality (More and Basu, 2013). On thecontrary, its primary competitor Zara also sells high fashionable clothes but the cost of thesedresses is almost similar. It has basic clothing in low prices and expensive clothing. On the otherhand, one of the most significant competitors of Arcadia Group namely River Island sellsproducts of same ranges as well but its basic clothing does not possess good fashionable featuresand expensive clothing are made of very high quality materials.Market positioning of Arcadia GroupAll the competitors of Arcadia Group include Zara, New Look, Primark, UrbanOutfitters. Ayling (2013) stated that New Look, Primark, H&M and Urban Outfitters is just
above good styling and down with low prices. Therefore, it can be said that these brands do notcome in close competition to the reputed brands of Arcadia Group. On the other hand, AmericanApparel and Warehouse possess products with high price range but not too close competition toArcadia Group brands like Topman and Topshop. In the product map, Topshop and Topman arepositioned with its high styling range but still possess the edge on competitors. Throughanalysing market position, it can be stated that its close competitors are Zara, All Saints andUrban Outfitters. This can be implied that these competitors of Arcadia Group have the sametargets and with same price range, they try to sell similar products (Rothaermel, 2015). Figure 2: Market Positioning of Arcadia(Source: Adbrands.net, 2017)Customer Proposition
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