MMK251 Services Marketing Dreamworld is the largest theme park of Australia

Running head: MMK251 SERVICES MARKETING
MMK251 SERVICES MARKETING
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MMK251 SERVICES MARKETING
Product characteristics
Dreamworld is the largest theme park of Australia with over 50 rides and tourist
attractions, as well as 5 roller coasters. The theme park consists of a number of themed lands
such as Ocean Parade, Wiggles World, DreamWorks Experience, Town of Gold Rush, Tiger
Island Rocky Hollow and the Dreamworld Corroboree (Dedekorkut-Howes and Bosman,
2015). It is considered as the number one where each and everyone in the family can find an
attraction or a ride to enjoy themselves. It is considered as the ultimate fun for a family
outing. The features or characteristics of the rides make it much easy for the consumers to
choose this park for fun and enjoyment. Firstly, DreamWorld has the most Bad, Tall and Fast
rides. It has the most thrill and adventure seeking rides than any other park in Australia.
Buzzsaw is the badest and newest in Dreamworld which has the maximum inversion ride
experience in the Southern Hemisphere. Secondly, the park is a fantasy world especially for
the little kids. The favorite one for kids is the Wiggles World and Madagascar
Madness. There is a King Julien’s Theatre in Wild and a live show DreamWorks
Animation Madagascar. Thirdly, it includes rides for the whole family. Dreamworld would
not have been a theme park with no Thunder River Rapid rides. These are domestic, but it
gets wet down the water on its way. The ride is ideal for relaxation and easy for weak hearted
people. There is a Log Ride, which is very comfortable for a family ride. Fourthly, it offers
an Australian wildlife experience. It is difficult for the kids to not get delighted to meet
Australia’s affectionate Koalas and Kangaroos. It is a great additional benefit for the kids and
for any global travelers. Lastly, an exhilarating new accumulation is The Corroboree, a
beautiful place to understanding the Legends of Dreamtime. It is a communicative walk-
through experience to celebrate stories of Aboriginal civilization and wildlife. Therefore,
these features and characteristics of the ride make consumers comfortable and enjoy the
services.