TO5104 - Tourist Management Strategies - Report

RUNNING HEAD: TOURISTS MANAGEMENT STRATEGIES
1
TOURISTS MANAGEMENT STRATEGIES
Student Name
Institute Name

TOURISTS MANAGEMENT STRATEGIES 2
Contents
Introduction......................................................................................................................................3
Background of the site.....................................................................................................................3
Management issues..........................................................................................................................3
Current management practices on the site.......................................................................................4
Recommendation for sustainable management...............................................................................5
Conclusion.......................................................................................................................................8
Reference.......................................................................................................................................10

TOURISTS MANAGEMENT STRATEGIES 3
Introduction
The concept of strategic management is usually taught as core discussion for some stages for the
management of tourism. It is important to understand in forming tourist based management
strategies the subject of strategic management plays an important feature for the company
(Burgin, 2015). The report will discuss in detail about the site analysis of Dreamworld. The
report will also discuss in detail about the issues which the company facing recently with
accidents and deaths in the parks. The report will discuss about various management practices
undertaken by the company. In the end, the report will suggest some recommendations for the
company.
Background of the site
The report will discuss in detail about the Dreaworld which is a theme park located in Gold
Coast in Queensland, Australia. This theme park is considered as one of the largest theme park
with more than forty rides as well as attractions which also contains five roller coaster rides. The
park is primarily built with many kinds of themed lands like DreamWorks Experiences, Ocean
Parade, Gold Rush Country, Wiggles World and Tiger Island and many more (Hundloe et al.,
2015). These themed lands have a collaboration based on exhibition of animals, rides, shops of
merchandise and food outlets. This theme park has been noted for being one of the best
locations of the country and various big entertainments shows like Big Brother had been filmed
in the studio situated in this park. The company also expanded which offered the concepts like
White Water world and many other concepts for growth. Many times, the Dreamworld also
propounded the idea of keeping the park open after dark as well. The event is mainly called as
Screamworld which consist all kind of thrill rides as well as especially selection of children
rides.
Management issues
The theme park is facing number of issues in the recent time. Especially in recent time, when
four people died in Dreamworld, there has been detailed investigation in the matter. The
industrial relation by Queensland minister mentioned that safety auditors were appointed to

TOURISTS MANAGEMENT STRATEGIES 4
initiate investigation at Dreamworld and also inspect Wet n Wild and other theme parks like
Australia Zoo and similar theme parks. This is mainly related to saving the visitors for the theme
parks which restored the confidence of people since it is considered as a prime asset for
Queensland and during the busy season like Christmas management becomes a challenge
(Dedekorkut-Howes and Bosman, 2015) At the same time, there has been a lot of scandal around
the death of the kids since the tragedy has shaken the family of the kids and the people. In
addition, there has been a lot of support right after the horrified accident that killed four people at
the park. It is important for the management that must take accountability of the event and
immediately take corrective measures. As per the union, there are many operational based issues
with the theme park for more than a year right before the fatal incident. The organization has
promised to leave no stone unturned in investigating the case. The worker of the country said the
park has been dealing with number of issues with number of different incidents and include other
similar accidents in the past. The right thing for the company to say that there have been
challenges for the union to properly raise and rectify the policies for the company and take it
further to the point where the information is received from the manufacturer (Abodeeb et al.,
2015).
Current management practices on the site
The company is investing so many concepts like it has recently opened its first LEGP store
which was certified as first for the company with brand new precinct right in front of the right
accessibility that exist within as well as external to the company or park. This store must have
covered an area of three hundred and fifty meters and provided with one of the largest ranges in
the country containing the LEGO products and services. It also characterized among ten life size
models which different items for collectors and popular pick a brick wall. The company is
considered as the world of pleasure consisting fifty rides as well as attractions and it also include
within eight parts or themes of different worlds. Out of all the attractions, this company is
considered as the fastest and tallest thrill rides in the country along with precincts based on the
company’s offering for the sake of entertainment of people of every age (Dizdaroglu and
Yigitcanlar, 2016).