Strategy Development in Cross Border and Global Organisations

Running Head:STRATEGY DEVELOPMENT IN CROSS BORDER AND GLOBAL
ORGANISATIONS
STRATEGY DEVELOPMENT IN CROSS BORDER AND GLOBAL ORGANISATIONS
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1STRATEGY DEVELOPMENT IN CROSS BORDER AND GLOBAL ORGANISATIONS
Answer 1
(a) ExxonMobil is one of the largest oil corporations across the world with the headquarters
in United States. The organisation has a horizontal business strategy that facilitates
effective business practice across its global business expansion. It is essential for
ExxonMobil to deal with horizontal business practice that is resembled with merger and
acquisition. From the research of Dulayami and Robinson (2015) it can be stated that the
role of the horizontal acquisition is supposed to expand the firm’s activities into different
geographic regions and increase range of products or services to encapsulate the foreign
market effectively. However, Huang, Gardner and Moayer (2016) articulated that
political, social, ethical and operational needs are playing significant role to bring
efficacy into the practice of the organisation. For ExxonMobil also the same impact can
be traced where the organisation puts emphasis on the international aspects and the
political and cultural differences while doing business internationally.
In this regard, sustainability is considered to be the most important aspect that
ExxonMobil is following in order to maximise its market capitalisation effectively. As
per the official website of ExxonMobil it can be derived that the organisation maintains
economic and political cycles for ensuring its business market effectively. In this context,
it is important for ExxonMobil to facilitate a better sustainable framework to cope with
the global and cross border business activities. The impact of the political and social
needs also plays a pivotal role in order to bring efficacy into the organisational context.
According to Brewster, Mayrhofer and Smale (2016) the joint venture or merger
acquisition strategy of ExxonMobil is highly relevant in the process of expanding its

2STRATEGY DEVELOPMENT IN CROSS BORDER AND GLOBAL ORGANISATIONS
business effectively. Therefore, the management respects and focuses on the local
political and social sphere. The organisation is strongly opposes the protectionist
measures of the limited access in global market. Nevertheless, ethical principles are the
most important aspect that the organisation follows in cross border operations.
(b) It can be stated that the sustainable business strategy will be an effective method that will
develop and evolve the strategic advantages for doing business in cross border. There are
effective implications of the measure that are important for such effective measures (Beddewela
and Fairbrass 2016). For instance, the organisation is putting a great deal of focus on the
environmental concern that will help to establish a better environment for ExxonMobil in the
global market. Environmental protectionism is identified as one of the important aspect that the
company is dealing with. As per the organisational vision it can be stated that the role of the
sustainability can be identified in terms of reducing the environmental impact effectively. It is
resembled with the international trend that every country is concerned about. For instance, in
Hong Kong and Turkey, the company highly followed the environmental development
effectively.
It is associated with the political and social context that pushed ExxonMobil to expand
its business further in the global market. Apart from the national market it is also important for
the organisation to get influenced by the international forum. The competitive market is also
played a significant factor for the expansion of ExxonMobil in the international market. As
Ivory and Brooks (2018) articulated that it is important for the international business corporates
to establish their business on the basis of effective performance and business encapsulation that
will bring more efficacy and sustainability in the business practice.

3STRATEGY DEVELOPMENT IN CROSS BORDER AND GLOBAL ORGANISATIONS
(c) It can be argued that ExxonMobil is focusing on the sustainability practice in order to create
opportunities in the future development strategies. There are several aspects of sustainability that
can procure an effective measure for ExxonMobil to render effective measure in course of the
business practice. Henceforth, the future business strategy of the organisation will be based on
the sustainable business approach. There are a number of opportunities that the sustainable
business approach is dealing. First of all, it can be stated that the long term business prosperity is
the most essential opportunity for ExxonMobil in near future. The benevolent and responsible
approach of the business organisations makes a valuable image for the business organisations so
that it will bring efficacy into the organisational practice. Based on the research of Dalziel (2016)
it can be stated that the moral and ethical obligations are considered to be the most important
facet for the business organisations that push them to implement a good business practice. As a
result of that the image of the company also increased a lot. For ExxonMobil it will be an
effective means to establish positive brand value in the international market. the futuristic
approach of ExxonMobil paves the way for the company to ensure its future business
sustainability.
Moreover, it can be stated that sustainable business design has a close relation with the
increase in productivity. Payne and Calton (2017) opined that the implementation of the
sustainable business design enhance the appreciation and acceptability of the organisation in the
global market. As a result of that high chance of maximising the customers is also considered to
be an important aspect for ExxonMobil through the implementation of the sustainability as the
business strategy. Moreover, the cost reduction measures of sustainability framework are also
identified as an important aspect that can bring strategic advantage for ExxonMobil to reduce
expenses and increase profitability in a great deal of manner.