Strategy Development.

Strategy Development
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Student Name:
Student ID:
Topic:

Strategy Development
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Key Things That I learned in this Module: The module really was very well researched
and it made me learn many new things which I was not aware of. The key things that I learnt
from this unit are:
1. The Strategic Management Process: The process has explained me that how
I should develop strategies for my future plans the unit was full of explanation
for the need of strategies at the different level of management. I have explored
that strategy development is necessary in all fields of life (Schillin, 2019).
2. The Environment: In this unit, I have learnt that the environment plays an
important role in framing the decisions. It’s better to analyze all risk,
challenges, opportunities associated with the internal and external
environment, so that the decision taken afterwards is beneficial for an
individual and the organization.
3. Strategic Capability: This unit has made me learnt how to gain a better
position in the market than the competitors i.e. competitive advantage and now
I am capable of doing the SWOT Analysis of myself as well as of my
organization to gain the competitive edge (Dyson, 2014).
4. Strategic Purpose: This unit had explained me the need of the social
responsibility that the business should take care of abiding all the government
compliances for the sustainability of the stakeholders.
5. Culture and Strategy: This unit has made me aware that the cultural swift
makes difference in the strategy making in an organization. The managers
should look into the cultural perspective while designing the strategies for the
company (Morecroft, 2019).
6. Business Level Strategy: Under this unit I have learnt that how to prove your
company the best while competing with the various competitors present in the

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market, it made me understood the relation between the collaboration of
different companies and the competition present in the market.
7. Corporate Level Strategy: This unit taught me the importance of alternative
strategy that which strategy the organization should take to analyze its
portfolio.
8. International Strategy: Under this unit I have learnt hat how to develop
strategies to go into the international market. I have understood that there exits
different modes of market entering, the thing that is need to be remembered is
the culture, competitors present in the market (Burgelman, 2013).
9. Strategy Methods and Evaluation: From this last unit, I have learnt about
the different techniques to evaluate the acceptability, suitability and feasibility
of a working strategy.
Yes of course the study of this unit has made me learn many new things, I feel myself
developed as a professional and also personally. Now before taking any decision I chalk out
different strategies so that I might get the best possible solution. My organization wanted to
develop and introduce a tourism package into the Australian Market, after a week’s work I
presented a report that focused on introducing the package in New Zealand, as I did a
research with the help of strategies development I learnt in this unit. The reason behind
choosing New Zealand Market was that I understood that the people of this place wants to see
new places and I developed different strategies related to the International market strategy
and corporate level strategy. I got this project in my company and now I am developing
strategies to gain competitive advantage in the new market. Personally also, now I took a
charge of developing strategies considering different alternatives present. Like, if I need to
purchase any item from the market, I look out for the various options available in the market
then only I make the purchase.

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Yes, there is always chance to learn more as strategy development is very vast, in the unit of
International Strategy, the more focus can be given on understanding the different
international market and then strategies development should be focused on totally depending
upon the new market.

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References
Burgelman, R. (2013). Corporate Entrepreneurship and Strategic Management: Insights
from a Process Study. Management Science, [online] 29(12).
Available at: https://pubsonline.informs.org/doi/abs/10.1287/mnsc.29.12.1349
[Accessed 16 Apr. 2019].
Dyson, R. (2014). Strategic development and SWOT analysis at the University
of Warwick. European Journal of Operational Research, [online] 152(3),
pp.631-640. Available at:https://www.sciencedirect.com/science/article/abs/pii/
S0377221703000626 [Accessed 16 Apr. 2019].
Morecroft, J. (2019). The Strategic Development Process. PDF, [online] pp.1-23.
Available at:https://www.researchgate.net/profile/James_Bryant2/
publication/265266145_The_Strategic_Development_Process
/links/54b679df0cf2bd04be321451/The-Strategic-Development-Process.pdf
[Accessed 16 Apr. 2019].
Schillin, M. (2019). Managing the new product development process:
Strategic imperatives. Academy of Management Perspectives, [online] 12(3).
Available at: https://journals.aom.org/doi/abs/10.5465/ame.1998.1109051
[Accessed 16 Apr. 2019].