Strategy, Enterprise and Innovation - Starbucks
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Added on 2020-02-03
Strategy, Enterprise and Innovation - Starbucks
Added on 2020-02-03
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Strategy, Enterprise and Innovation
Table of ContentsINTRODUCTION...........................................................................................................................3TASK...............................................................................................................................................3a) Key drivers, entrepreneurial opportunities, strategy and innovation frameworks..................3b) Application of Blue Ocean Strategy.......................................................................................8CONCLUSION..............................................................................................................................10
INTRODUCTIONInnovation plays a vital role in the organisation as every enterprise need to do when theystart up their new life of business with the innovation and effective strategies. Thus, transfer ainnovative ideas into the various different structures for the main purpose of utilising the newdevelopment opportunities in the innovation. Starbucks is the best example in which theyunderstand the innovation and blend of strategy. They are majorly known as a unique strategythey choice under the blue ocean company it was capable to capture an effective market shareand growth earlier. For the purpose of inspiring the most new entrepreneurial opportunities andthe framework of innovation to be discussed in this project report. The main objective under thetopic of innovation and strategy in which its is driving forces that enable the Starbucks to obtainthe market position and capture a market share (Skålén and et. al., 2016). There is an also acritical analysis are to be discussed under which they have to performed for attributesunderstanding under which they have to contributed to organisation's success after adoption andapplication of blue ocean strategy. TASKa) Key drivers, entrepreneurial opportunities, strategy and innovation frameworksMain driver of innovationEach and every new entrepreneur, innovation and business strategies they are inseparableterms. It is the most necessary in which both employer and employee are able to handling thesituations under the innovation and creativity. There are main drivers that are adopted which areas discussed below-Developing talent- It is a most important of development as well as innovation which canbe included under the human resource or manpower through establishing the fresh talent.Therefore, it is an individual responsibility of the company in which they are mainly recognisingthe fresh talent that can be possible through the conducting the training and developmentprograms. Thus, Starbucks is an organisation under that it include a fresh talent as well ascreativity worker. Thus, it is an entertainment organisation in that they are brining the new ideasas well as various innovative ways through which the customer or audience does not feel gettingbored as they enjoy and fun (Mentink, 2014). Thus, they not feel bored with the repetitive acts.Thus, under this creative process in which the people act as innovative and therefore theysometimes feel that they are come up with new ideas and innovative things.
Establishment creativity-They go with the creative and innovation in which they create afriendly environment at the workplace in which there is a brainstorming in that they developcreativity. There are three main elements are the motivation, technology and knowledge throughthey can come up with the new ideas. Thus, the another elements that impact negatively at theworkplace is that are the stress and pressure which break the new ideas (Hussain and et. al.,2013). Starbucks establish a creative environment through which they deliver an efficientresources that assist them in establishing a better innovative ideas that can be implemented in theentertainment acts and while at the time of culture. Develop and maintain the relationship- Each and every company are come up with theteam in which the organisation have to resolve all the barriers they bring up at the time offunctioning of these team. Therefore, adopting the new methods are the most vital in the teammember within the organisation that are establish the effective bonding relation. Therefore, it isthe most vital to encourage the effective internal environment of the company. Encourage the fresh culture- Culture is the most important factor under which it directlyaffecting on the the organisation. Thus, the enterprise have to develop or initiating the innovationby develop modernisation in the culture. Thus, at the time of innovation culture that can be nothighly informed within the workers. There is a overload as well as monotonous work style andregular routines that are in just to induce the refreshment. Enforcing limits- The Comfort is the most important part that uplifting the organisationand the Starbucks does not loose their comfort zone. Thus, it become possible to them to attainthe brand recognition in effective manner all over the world. Thus, if the limitation are to beextended, people put their more efforts in the work and increase in the hard work. Thus, it willdirectly impacting on the business in a positive manner and also improves performance of bothemployer as well as employee (Thijsen, Tong and van Leer, 2014). Thus, if there is a repetitivework of assignments are included in its work, the workers are come up with the new innovativeideas they are unique in the workplace. Thus, it can be said they are come up with the newinnovation ideas in that particular circumstances that assist them in identifying the future bearerfor the organisation. Entrepreneurial opportunitiesStarbucks is a highest quality of Coffee under a American Company under which itexplore the new entrepreneurial opportunities. Thus, it is the best example how the
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