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Business and Business Environment

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Added on  2023-01-11

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This presentation discusses the concept of business environment and its impact on businesses. It focuses on the positive and negative impacts of the macro environment, as well as internal and external analysis. The case of Sainsbury, the second largest supermarket chain in the UK, is used as an example. The presentation concludes with a summary and references.

Business and Business Environment

   Added on 2023-01-11

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Business and Business Environment
Business and Business Environment_1
Table of Content
•Introduction
•Positive and negative impacts the macro environment
•Internal and external analysis
•Conclusion
•References
Business and Business Environment_2
INTRODUCTION
Business environment refers to an atmosphere in which business enterprises operate
their business activities and operations. It can be sum or collection of all
extrinsic and intrinsic components like workers, consumers, suppliers,
management, owner, government, customer’s needs and expectations, supply and
demand, social needs, market trends and economic changes etc. This assignment
is based on Sainsbury which is the second largest chain of supermarkets in the
UK.
Business and Business Environment_3
Positive and negative impacts the macro environment
Macro environment refers to the external business
environment in which a company operate its
business to fulfil the needs and demands of the
target audiences.
PESTEL Analysis
It is a tool and method that is used by
organisations to determine the factors and
components of external environment
Business and Business Environment_4

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