Strategic Management Theories and Practices

STRATEGIC
MANAGEMENT

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EXECUTIVE SUMMARY
In the competitive business of the modern day industries, it has become essential for
the firms to make sure that they have effective strategies for making edge in the market.
There are numerous challenges present in front of the companies like Sanford Limited which
is the market leader in New Zealand. This company aims to expand its reach into the new
markets. Cited company can take use of its strengths so as to grab the opportunities that are
present with them in order to ensure long term growth of the firm. Objective of this report is
to highlight the internal environment of the company in order to make and implement new
strategies. Other than this it also gives the idea about the possible strategies that could help
Sanford in achieving its goals.
Contents

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EXECUTIVE SUMMARY............................................................................................ 0
Introduction........................................................................................................... 1
Terms of Reference............................................................................................ 2
Procedure........................................................................................................... 2
Findings and analysis............................................................................................. 2
3.1 Strategic analysis......................................................................................... 2
3.2 Strategic analysis......................................................................................... 3
3.3 Strategy Formulation.................................................................................... 4
3.4 Strategy implementation and resources.......................................................5
Conclusion............................................................................................................. 6
RECOMMENDATION................................................................................................ 6
REFERENCES.......................................................................................................... 6
Introduction
In the modern business environment, it has become essential for the companies to
make sure that they have a strategic edge over their competitors. This is not only necessary

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for the growth of the organisation but is also necessary for their survivals (David, 2011).
Strategic planning and implementation depends on several internal and external factors. It is
essential for the company to understand its position in the market as well as the amount of
resources it has. After evaluating this only they should make strategies for their operations.
Strategic affairs not only provide a company with a higher growth rate but also assist firms in
utilising their resources in a more planned manner (Hitt, Ireland & Hoskisson, 2012).
Irrespective of the industry in which a firm is operational, it is necessary for them to make
plans accordingly.
Terms of Reference
The report is for Sanford Limited which is one of the largest companies in New Zealand and
is operational in the industry of fishing and trading of sea foods. This report is about strategic
affairs of the Sanford Limited in the current global scenario. This report highlights the
internal strengths of the company. It also illustrates about the strategic, corporate and
functional level strategies of the company.
Procedure
The information has been gathered by doing research based on the questions that has been
asked. The information was collected from the secondary sources such as books, journals,
online journals, blogs and many other internet articles.
Findings and analysis
3.1 Strategic analysis
3.1.1 Overview of the organisation
Sanford Limited is one of the best performing company in New Zealand. This
company deals in the business of selling and trading sea foods as well as is the major player
in the fishing Industry (Sanford Limited, 2014). Its operations include catching, processing,
storage and marketing of aqua culture products and other sea food items. This company was
established in the years 1904 and is headquartered in Tauranga On the northern coast of the
north island of New Zealand. This firm is listed in the New Zealand Exchange and is among
the 50th largest company inside the nation. In legal ways or say in terms of liability it is a
limited company that corresponds to limited partnership without having a general partner. Its
main fishing areas of this firm are the water territory of the New Zealand.