Strategy in the Public & Private Sector

Strategy in the Public &
Private Sector

Table of Contents
INTRODUCTION...........................................................................................................................3
Task 1...............................................................................................................................................3
Strategic objective of CBRE........................................................................................................3
Analysis of organisational internal environment.........................................................................3
Analysing External components of the company........................................................................4
Evaluating organisation's competitive environment:...................................................................6
Task 2...............................................................................................................................................7
Impact of emerging themes and Strategies that can help in gaining Competitive Advantage....7
Task 3...............................................................................................................................................9
SMART objectives of CBRE.......................................................................................................9
Resources needed to fulfil the objectives....................................................................................9
Key performance indicators of CBR Ellis:................................................................................10
CONCLUSION:............................................................................................................................11
REFERENCES................................................................................................................................1

INTRODUCTION
Corporate Strategy is pivotal tactical tool which is framed with the aim to gain a competitive
advantage from the rivals, by delivering promises to customers and stakeholders. Without
designing the corporate strategy, organization may their lose vision of their primary objective
and may led to absence in focus and drive, provided by corporate objective.
CB Richard Ellis is one of the largest private real estate service provide and is also part of
Fortune 500 company. Company provides its service globally and is headquartered in Dallas,
Texas, US.
This Report critically evaluates the strategic position of the CBRE and benchmarking its
competence with global fit. Further, the report demonstrates about the emerging themes in
businesses today, suitable strategies that help in identifying opportunities or face challenges.
Report; later present the practical plan that can help in analysing how the strategies can be
implemented.
Task 1
Strategic objective of CBRE
One of the main objectives of CB Richards company is to facilitate estate and
accommodation resolution, to accomplish objective they emphasis on mergers and collaborating
with the external commercial enterprises or internal potential subordinates in order to direct their
company towards the determined target.
Analysis of organisational internal environment
To elaborately analyse the interior aspect of the establishment SWOT analysis is
conducted and discussed underneath:
SWOT analysis:

Strength: They are one of the most deep-rooted organisations which caters in the field of real
estate service providers. The company is also known for their quality and valuable services and
they hold a solid position in the emerging market (Bull and et. al., 2016). Firm have diversified
distribution channel.
Weakness: Companies functionality is completely dependent on the market of United States.
Slightest change or fluctuation in their market can directly affect the overall structure of the
industry.
Opportunity: CB Richards have a great growth chances by expanding their business in
developing countries like India and china. In US there are lots of Universities and educational
institutions are establishing their branches, so company can benefit by attaining their
construction project.
Threat: Due to the increasing financial condition and necessities in their operating country, the
cost of managing workers is increasing as they are demanding high wages. Also, the ethical
responsibility and norms towards environmental safety also proves to be a threat for construction
business.
Analysing External components of the company
PESTEL model is applied to examine the macro-environment of CBRE industry
PESTEL analysis
Illustration 1: SWOT analysis
Source: SWOT Analysis–What is it and How
to do it. 2017