Assignment on Strategic Management Practices of Amazon
Added on 2019-12-03
17 Pages4095 Words165 Views
Strategic management
Executive SummaryStrategic management for any company means that developing and implementing strategies incompany in order to make the free flow of operations to achieve the companies objectives and aims.The following assignment has been conducted in order to analyse the strategic management practicesadopted by Amazon. During the research it was observed that main corporate objective of Amazon wasto provide customers with best shopping experience online. Further, financial objectives of companywas to increase the revenue by 60% within six months. Amazon is mostly concerned with making alltypes of products available to its customers under one head and allows them the choice with respect tomaking the purchase. It has always worked on to avail customers with top-quality purchasingexperience on internet. PESTEL and Porters forces model are the best way to analyse the company'sexternal market. And internal activities can be assessed by making the resource audit. Furthermore, itwas analysed that unique resources were giving company more competitive advantage to sustain forlonger period. Later, by applying Bowman Strategy Clock model, tow positions on which business wascurrently operating were identified that is low price and differentiations.
Table of ContentsINTRODUCTION ....................................................................................................................................5Amazon corporate objectives ...............................................................................................................5EXTERNAL ANALYSIS...........................................................................................................................63.1..........................................................................................................................................................63.2 .........................................................................................................................................................8INTERNAL ANALYSIS: STRATEGIC CAPABILITIES......................................................................104.1........................................................................................................................................................104.2........................................................................................................................................................11BASIS OF COMPETITIVE STRATEGY...............................................................................................125.1........................................................................................................................................................12STRATEGIC CHOICE............................................................................................................................14Ansoff matrix.......................................................................................................................................14STRATEGY EVALUATION...................................................................................................................15CONCLUSION........................................................................................................................................15REFERENCES.........................................................................................................................................16
Illustration IndexIllustration 1: PESTEL factors...................................................................................................................6Illustration 2: Porter’s Five Forces factors.................................................................................................9Illustration 3: Bowman’s Strategy Clock.................................................................................................12
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