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Strategy Management at Hubbard Foods Ltd.

   

Added on  2020-02-24

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Running head: STRATEGY MANAGEMENTName of the Student:Name of the University:Author note:
Strategy Management at Hubbard Foods Ltd._1

1STRATEGY MANAGEMENTExecutive summaryThe following report focuses on Hubbard foods Ltd. The company was established in the year1990. It is based in New Zealand. Since 1990 it has been providing breakfast cereals for thecustomers of Australia. The following report discusses how the company has evolved since itsestablishment in the first section. In the second section, the external environmental analysis hasbeen done for which PESTLE analysis has been taken as the tool. In the third section strategicrecommendations are given for the growth of the organization.
Strategy Management at Hubbard Foods Ltd._2

2STRATEGY MANAGEMENTGrowth of Hubbard’s since establishment Hubbard foods Ltd is New Zealand based country that was established in the year 1990, itmakes breakfast cereals. Previously the company was known as Winner foods. They offer avariety of food products and their range includes Muesli, Bran, fruit and oats. Hubbard’s food isa section under the brand name Hubbard’s. The company sold a variety of cereals like Fruitfulbreakfast, fruitful lite, Berry Berry Nice, clever clusters. The food products of Hubbard’s are soldthroughout Australia. The company has evolved in years and has been offering various foodproducts according to the taste and preference of the customers. They have a food line of OvenBaked Goodness that offers oven baked food products so that people who prefer oven bakedfood can consume it. They have many other products in another line called Sugar is gone wherecereals and food products for diabetic patients are made. The company is catering the needs ofall the kinds of customers and the different preferences of their customers (Hubbards.co.nz.(2017).External environmental analysis of Hubbard’sPolitical environmentThe political environment of consists of the political factors that affect the firmHubbard’s food. The instability in the government is not good for the market in general becausewith the change in the Government the policies will also change. Some policies and regulationsmight in favor of the company and some might not be favorable for the companies. Foodindustry is one such industry that faces too much obligations from food safety and security. NewZealand is a country where people of mixed culture are living, the taste of the people changes
Strategy Management at Hubbard Foods Ltd._3

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