Samsung Marketing Plan

Strategy Marketing Plan
(Samsung)

Table of Contents
MAIN BODY...................................................................................................................................3
Background Information of Samsung..........................................................................................3
Analysis........................................................................................................................................3
Strategic Priorities........................................................................................................................4
Strategic Direction, Objectives and Tactics actions....................................................................5
Cost and price leadership strategy:..............................................................................................5
Differentiation Strategy...............................................................................................................6
Focus Strategy..............................................................................................................................6
Extended model of Bowman Strategy clock................................................................................6
Hybrid Strategy............................................................................................................................7
Diversification..............................................................................................................................7
Vertical / Horizontal integration..................................................................................................7
Goals , objectives SMART..........................................................................................................7
REFERENCES................................................................................................................................9

MAIN BODY
Background Information of Samsung
Samsung is a South Korean electronic gadgets manufacturing company. Samsung is a largest
producer of the electronic device ranging from electronics to smart appliances, digital media
devices, semiconductors, memory chips and various integrated system. It is one of the most
trusted name for the technology and produce many exports to the world.
Samsung was founded by Lee Byung-chull as a grocery trading store on 1 March 1938.
Business started in Taegu as a noodles trading company. Then the business shifted to textiles and
it opened a largest wood mill in Korea. He already focused on the industrialization with the goal
to develop, with the change in the policies given by the Korean government there was a growth
in the business which has helped the domestic growth. In later years the organization expanded
in textile manufacturing, there was a shift in the business and growth of new subsidiaries like
Samsung heavy industries, Samsung shipbuilding, Samsung precision company(Samsung tech
win) was established. Samsung also invested in many of the sectors like chemical, petrochemical
and heavy industries which increased the growth of the Samsung(Armstrong and et.al., 2018).
Samsung entered electronics industry in year 1969 with the invention of black and white
television. Then moved into acquiring 50% share in semiconductor invention. In 1990 there was
an expansion of Samsung mobiles which gave rise to various technology updates. Samsung is
now the most selling mobile company of the world.
Analysis
Analysis on Samsung is carried out through Porter Five Force Model
this methodology is used to analyse the strategies which can help in the evaluation of the
strategies which can help in the growth of the market for Samsung. This helps in the strategic
evaluation of the market plan which can help Samsung from diverse effect of the market(Gupta,
2017).
Industry Rivals:
there are many bigger rivals in the market like Nokia, Apple, one+ etc., which are the
major competitor of Samsung. As the competition is intense there is a major chances which
Samsung needs to keep in the development of the strategies which needs to be evaluated for the
development of the products. The competition is intense and to keep the position Samsung needs

to focus on the strategies and the development of the work which needs to be addressed focusing
on the strategies of rivals(Haider and et.al., 2019).
Barriers to Entry and Exit:
As there are many sectors which can evaluate the characterised by barriers to entry in the
market. It is very much difficult to enter the market which is very much difficult to enter
emerging-markets because the host factors are very much important to be considered which can
help in setting up the global levels trends which can help Samsung to overcome the threats.
There must be strategies which can help in the development of the firm which sustain the growth
and development of the firm(Juska, 2017). With the proper management of supply chain and
various distribution channels which can help in the growth of sales and strategies of Samsung.
Power of Buyer
Power of buyer can be managed by the good makers of Samsung there must be a
command over the buyers and a strong binding capabilities of the Samsung. As there are many
options available with Samsung which can be used to evaluate the key factors and work on the
development of the strategies which can work for welfare of the firm(Kotler and et.al., 2015).
There must be strategies developed which can bind customers like after sales services and
availability of spare parts which can help in the development of the strategies which can help
over buying power of Samsung.
Power of Suppliers
There is a wide market in which Samsung operates, there are many suppliers who are
offering a large market with undue force over suppliers as once the chain is established it takes a
lot of efforts to work in creating a new supply chain(Kreutzer, 2019). This is the main reason for
the evaluation of the market which can help in the development of the before setting new
strategies.
Threats of substitutes
There is a large market in the technological sector and there is a wide competition in the
market therefore the substitutes are higher. Samsung needs to be careful in developing the
strategies and to make a huge market image which can help in the development of strategies
which can acquire a large market(Macarthy, 2018).
Strategic Priorities
Strategic priorities of Samsung are: