Strategy Playbook

Running head: STRATEGY PLAAYBOOK
Strategy Playbook
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1STRATEGY PLAAYBOOK
Executive Summary
The strategy playbook is based on situation analysis is a collection of methods that the managers
are used to analyze the internal as well as external environment of the organization. There is
situation analysis of various companies so that its internal and external environment is analyzed
to understand capabilities, clients as well as business environment of the organizations. It
provides with determining the objectives and strategies to analyze the business. There is
identification of both internal as well as external forces which provide influence on the
performance of the organization plus choices of the strategies. There is assessment of the current
strengths plus weaknesses of the organization so that the current position of the organization is
developed. The strategies which are used to evaluate the context field of the organization are
evaluation of the organization’s mission, vision as well as values. There is internal and external
resources analysis of the organization based on the concepts of SWOT analysis and PESTLE
analysis. The stakeholder analysis is performed so that there is analysis of the possible persons
involved into the project and analysis its interest and power. As initiatives to become competitive
in the market, the organization performs five force analyses so that its external competitive
environment is identified. Based on the general force analysis, the competitive strategies are
combined with activities of organization for which the firm is seeking to achieve. There is
achievement of the business performance into the industry such as cost leadership, cost
differentiation as well as focus. The initiatives are used to understand the issues set to the
organizational context to better understand the strategy playbook. It is recommended to use of
other marketing strategies so that the business performance of the organizations are improved
such that 4 Ps of the marketing such as product, promotion, price as well as place and use of
marketing tactics to improve over the performance and make profitability.

2STRATEGY PLAAYBOOK
Strategy Map
StrategicalliancesFinancialCustomerloyaltyEvaluation of
Mission, Vision, &
Values
Core Skills,
Competencies, and
Capabilities
Stakeholder and
General Force
Analysis
Five-Forces and
Blue Ocean Strategy
Analysis
KSF Analysis &
Potential Strategic
Pathways
Strategy Evaluation
Analysis

3STRATEGY PLAAYBOOK
Table of Contents
Executive Summary.........................................................................................................................1
Strategy Map....................................................................................................................................2
Appendix..........................................................................................................................................4
Entry 1: Mission, Vision, and Values Analysis for Walmart......................................................4
Entry 2: Internal Analysis for Trader Joe....................................................................................5
Entry 3: Stakeholder Analyses for Tesla Motors.........................................................................6
Entry 4: Competitive Force Analysis for Apple Inc....................................................................7
Entry 5: Key Success Factor Analysis for Trader Joe.................................................................8
Entry 6: Strategy Evaluation Analysis for The Weather Company...........................................10
References......................................................................................................................................12