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Strategy and Planning of Disney Company

   

Added on  2020-05-08

15 Pages3487 Words77 Views
Running head: STRATEGY AND PLANNING Strategy and PlanningName of the StudentName of the UniversityAuthor Note
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Table of ContentsIntroduction......................................................................................................................................3Strategy: Concepts and Perspectives...............................................................................................3Corporate Governance and Sustainability.......................................................................................5Goals, Values and Performance.......................................................................................................7Industry Analysis.............................................................................................................................8Analyzing Resources and Capabilities............................................................................................9The Nature and Sources of Competitive Advantage.....................................................................10Business and Corporate level strategies........................................................................................10Networks, Partnerships and Alliances...........................................................................................12Organizational Structure and Strategic Control.............................................................................12Conclusion.....................................................................................................................................13Reference.......................................................................................................................................14
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IntroductionThe Walt Disney Company is one of the globally famous entertainment conglomeratesand multinational mass media company. The headquarters of the company is located at the WaltDisney Studios located in the city of California. The company was founded in the year 1923 byWalt Disney, who is one of the world’s famous cartoonists and the creator of Mickey Mouse.The company is currently at the top position of the American and Global animation industry. Thecompany has diversified in the recent past in new forms of business sectors like documentarymovies, live-action films and various short television series. It is believed that effective level ofcorporate and business strategies of the past are responsible for huge success of the companyover past several decades and have enabled them to thrive in the film and entertainment industry.The aim of the current business report is to analyze various levels of business andcorporate strategies that are implemented by the Walt Disney Company. The strategies that areimplemented by the company will reflect upon on the organizational objectives and overallperformance of the company. The report will analyze the strategies of the company dependingupon the performance of the past 5-10 years. The report will also suggest future strategies for thecompany that will help them to maintain business sustainability. Strategy: Concepts and PerspectivesThe main purpose and concept of strategic management of an organization is toimplement business plan in the practice, which will help to achieve respective organizational
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objective. There are various changes that occur within the concept of strategic management. Thishelp large scale business organization stand for longer period in the market.The core organizational strategy concepts of the company are to Dream, to believe, toDare and to do. With the help of the guidelines of motivation, it is possible for the company tosurvive for longer periods and is also responsible for the huge business success of the companyover the past several years. There are 10 management principles that have been implemented inthe strategy making process of the company over the past several years. Make Everyone’ Dream Come True: It is highly important for the workers within theWalt Disney Company to get the opportunity for expressing out the creative talent. Thecompany has been able to recruit hundreds of Creative designers, who have been able todevelop innovative new ideas about designing animated characters. The creative cultureis an important part of the organizational workplace. This is believed to one of the majorcause of competitive advantage of the entertainment company.You Better believe it: The Company has made huge efforts over the past many yearsthat help them to ensure to have clear concepts about the goals of the organization. Thiscan help them to believe about the strong future of the company. Never a Customer, Always a guest: The visitors in the Disney amusement park arealways treated as guests. This has helped the company to provide much better customercare service that is an essential part of the strategy making process.All for one and One for all: effective teamwork is also an important part of the strategyin Walt Disney. For the past several years, the CEO of the company has been able toencourage the workers to improve upon their team working capability.
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