Strategy Simulation Reflective Report

Strategy simulation reflective
report
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EXECUTIVE SUMMARY
This report focuses on discussion of performance of an organisation in BSG simulation
report and it is discussing various strategic decisions those are made during the game. There is a
wide range of activities and strategies those have been formulated during the process. These all
items have been discussed in this report. Moreover, this report will be concentrating on
discussion of an overall performance and evaluation of company.
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Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
MISSION, VISION AND VALUES...............................................................................................4
Mission........................................................................................................................................4
Vision..........................................................................................................................................4
Values..........................................................................................................................................4
CORPORATE OBJECTIVES.........................................................................................................5
YEAR-BY-YEAR EVALUATION.................................................................................................6
BUSINESS ENVIRONMENT ANALYSIS...................................................................................7
MACRO ENVIRONMENT ANALYSIS........................................................................................8
COMPETITIVE ADVANTAGE.....................................................................................................9
Ansoff Analysis.........................................................................................................................10
MICRO ENVIRONMENT............................................................................................................12
SWOT ANALYSIS.......................................................................................................................14
FUNCTIONAL STRATEGIES ....................................................................................................16
Marketing..................................................................................................................................16
Operations.................................................................................................................................16
Supply chain and logistics.........................................................................................................16
CORPORATE SOCIAL RESPONSIBILITY...............................................................................17
FINANCE......................................................................................................................................18
OVERALL PERFORMANCE REVIEW AGAINST INVESTOR EXPECTATIONS................19
RECOMMENDATIONS FOR FUTURE STRATEGY................................................................20
REFERENCES..............................................................................................................................21
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MISSION, VISION AND VALUES
Mission
Mission and vision statement are often confused with each other. There are various
companies who are also using these terms in exchange of each others. In actual situation, these
terms have different meanings and purposes as well. The mission statement can be described as
the ways and tasks which the company have to perform to achieve the desired objective (or often
called as vision). The main feature of these two terms is that they are complimenting each other.
Mission statement is much effective and specific. It defines how the organization will be
different from other organizations in its industry.
The mission statement of the selected company is to fulfil our clients dreams, desires and
expectations, with motivated and satisfied staff, generating results with sustainability
Vision
A vision statement is actually the main objective in which desires and aspirations of
company is defined. It is basically the end result to which the company wants to achieve. Or in
the role which the company wants to become. Selected company has the following vision:
To be a benchmark in the market, with brands that are admired and favoured in our sectors.
Values
The values statement, also called the code of ethics, differs from both the vision and
mission statements. The vision and mission state where the organization is going (vision) and
what it will do to get there (mission). They direct the efforts of people in the organization toward
common goals. The values statement defines what the organization believes in and how people
in the organization are expected to behave—with each other, with customers and suppliers, and
with other stakeholders. It provides a moral direction for the organization that guides decision
making and establishes a standard for assessing actions. It also provides a standard for
employees to judge violations.
Selected company is following points of code of conduct:
 Work
 Respect for people
 Integrity
 Entrepreneurship
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 Business longevity
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CORPORATE OBJECTIVES
These are objectives that a business wants to achieve in coming future. These are the
goals that are relating to the whole business and they are generally formulated by the top level
management of the firm. These goals provide further guidelines for setting further short term
goals and policies for making the operations much smoother. In case of present situation,
corporate objectives are explained below:
 The company will employ a global low-cost leadership strategy and pursue a competitive
advantage keyed to having lower costs and selling both branded and private-label
footwear at low prices relative to rivals.
 The company will employ a global differentiation strategy that sets the company's
footwear apart from rival brands based on such attributes as a higher S/Q rating, more
models/styles, more advertising, greater celebrity appeal, higher mail-in rebates, or a
bigger network of retail outlets carrying the company's brand.
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