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Report on Business Strategy : Harley Davidson

   

Added on  2020-06-05

15 Pages2336 Words43 Views
STRATEGY
Report on Business Strategy : Harley Davidson_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1Part 1................................................................................................................................................11.1Analysis of mobile phone market and internal as well as external analysis..........................11.2Sources of competitive advantage..........................................................................................7...................................................................................................................................................121.4Recommendation.................................................................................................................12Part 2..............................................................................................................................................132.1 Stakeholders' Report...........................................................................................................132.2 CSR performance of Harley Davidson addressing on interests of stakeholders:-..............15CONCLUSION..............................................................................................................................15REFERENCES..............................................................................................................................16
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INTRODUCTIONStrategies provide overall directions to businesses for conducting their operations anddecide upon their directions and scope. Decisions are taken at corporate level according tofactors affecting functions to entire organisation. This report would provide information on howan organisation should take decisions after considering stakeholders' and their interestsaddressing plan, project and other actions. Harley Davidson is a manufacturer of motorcyclesstarted its operations in 1903, founded by William Harley Walter and Arthur Davidson. Targetedto provide people with extraordinary motorbikes and experiences; superior value to stakeholders.To address the issue each of the significant stakeholder is analysed and evaluated under strategyformulated by company.Part 11.1Analysis of mobile phone market and internal as well as external analysisTelecommunication industry is one of the growing domain in the world. In recent year’suse of mobile phones increased at rapid pace and it is expected that in upcoming years also useof smartphones will increase at rapid pace. In the current report, main focus is one analysis ofphone market as well as internal and external environment. It can be observed from the chartgiven below that Grey firm’s market share is 23.28%. However, Green firm is slightly ahead ofGrey firm and its market share is 24.47%. Orange firm have market share of 4.49%. Apart fromthis, Blue firm’s market share is 17.02%. Highest market share is identified in case of Red firm30.75%. It can be said that Red firm have highest market share which is 30.75% then Green andGrey. It can be said that Green Company have second highest market share in the industry whichis analysed in the present research study.1
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PESTEL analysisIt is one of the most important technique that is used for analysis of business conditions.It can be observed that there are number of factors that have heavy impact on the business. Allthese factors are explained below.Economic environment: Economic environment is the one of the important factor thathave heavy influence on the business conditions. It can be observed that there are numberof factors in the economy that negatively and positively affect business environment. Itcan be observed that in the economy inflation and GDP rate have significant impact onthe nation. Global economic conditions are not so good (Negi. and Ketema, 2013).However, economies to some extent comes on track but still economic environment is notfavourable to business.Figure 1Sales revenue of firms across globe2
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