Impact of E-Marketing on Small Businesses

This assignment delves into the crucial role of e-marketing in driving the success of small business enterprises (SMEs). It examines the influence of various marketing practices, including online marketing techniques, on the performance and growth of SMEs. The analysis considers factors such as entrepreneurial orientation, innovation capacity, and access to technology that contribute to successful e-marketing implementation. Furthermore, it investigates the challenges and barriers faced by SMEs in adopting and leveraging e-marketing strategies effectively.

SMALL
BUSINESS
ENTERPRISE

TASK 1............................................................................................................................................3
Covered in ppt..............................................................................................................................3
TASK 2............................................................................................................................................3
Covered in ppt..............................................................................................................................3
TASK 3............................................................................................................................................3
3.1 Assessment of existing business objectives and plans..........................................................3
3.2 Business plans to incorporate appropriate changes...............................................................4
3.3 Action plan to implement the changes...................................................................................5
TASK 4............................................................................................................................................6
4.1 Impact of the proposed changes on the business and its personnel.......................................6
4.2 Plans to manage the changes in business...............................................................................6
4.3 Monitoring the improvements in the performance of the business over given timescale.....7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Small business in United Kingdom is increasing day by day due to the changing business
environment. The individual and group of individuals have started their small business in
different sectors. These businesses are started with low investments and operation is conducted
within the limited geographical area because of low capital invested. The examples of small
businesses are retail stores, saloons, hotels, consultancy firms, small garages and other. These
businesses are mainly owned solely or they may be the partnership business. The income
generated from these businesses is at less because of operation in the limited area with low
capital investments. The rules and regulation for starting up of small business varies in different
countries. These business face high amount of competition in business world with large and
reputed industries operating in similar kind of business within same geographical area. A bed
and breakfast (B&B) business is a hotel business which provides service of the overnight
accommodation and breakfast to its clients. The B&B provides affordable accommodation to
customers as compared to hotels. This assignment will analyse the strengths and weakness of
B&B and will use comparative measures to eliminate weakness of business.
TASK 1
Covered in ppt
TASK 2
Covered in ppt
TASK 3
3.1 Assessment of existing business objectives and plans.
The every business is incorporated to achieve its goals and targets within the time frame.
For attaining these goals and objectives the owners and the managers try their best to achieve
them with effectiveness and efficiently(Bridge and O'Neill, 2012). The main objective of the
Forth Guest house is to increase the number of the customers for its service. For increasing the
numbers of the customers for the service Forth Guest house have framed the marketing plan. The
marketing plan will help the business to create the awareness among the target market about the
service provided by the business. In marketing plan business will market its service through the
use of social media broadcasting, television, radio and banners. The use of these medium in the

marketing will help the business to increase the new customers for its service. The objective of
developing the brand image among the market is also fulfilled by the marketing plan, the
business have the objective to increase the profit earning from the services provided by the
business. For increasing the profit business has developed the pricing plan for the service which
will help to determine the price for the service served by the Forth Guest house. The pricing plan
will help to set the price which is not too high or too low. The business has the objective to
provide the quality service to the each customers for providing the quality service it have
planned the to provide the training to its staff members which will help in providing quality
service and attaining the complete satisfaction level of the service user. Forth Guest house have
objective for providing of quality service to the service user for which business have planned
service development program in which it will provide training to employees to provide service
effectively to the customers. The business have plan to develop the working of the in order to
provide quality service which will help to attain the complete satisfaction level of the customers
of the business. The business have objective to provide extra service of transport facilities to its
customers. The main motive behind providing transport service to customer is to make convinent
for customers to reach at the hotel without any issue. The business will provide pick and drop
facility to the customers with extra charges. For providing transport facility Forth Guest house
owner have plans to purchase vehicle’s and hire a driver who will help in picking up and in drop
of customers from hotel to destination(Battisti and Perry, 2011).
3.2 Business plans to incorporate appropriate changes.
To implement the changes in organisation it is necessary for business to develop the
effective business plan(Barbero, Casillas and Feldman, 2011). The development of the business
plan for incorporating the changes is a difficult task. The plans must be framed such a way that it
is has main focus on the achievement of the goals and objectives of the business organisation.
The development of effective plan for incorporating change within the organisation is only key
factor in success of business by the changes made. The plans for incorporating changes is not
legal document plan can be changed while implementation as per the situation arises. The
business have analysed current structure of the business in order to develop the effective plan for
incorporating the change in the organisation. The business has developed the pricing plan in
order to change the price for the service of the business. The effective pricing plan will help the
organisation to increase the customers with the changed in the price of the service. The

ineffective price plan will lead to decline in the number of the service user. The Forth Guest
house has also developed the finance plan for the expansion of the business. The finance plan
will help the organisation in order to collect the funds required from different resources. The
effective finance plan will help the business to gets the fund for incorporation of the changes
with the lower cost. For incorporating the change in the promotional activity of the business have
adopted the marketing plan which have helped to determine the tools for the promoting the
business in the target market and increase the brand image among the business
environment(Ackermann, 2012).
3.3 Action plan to implement the changes.
The action plan is guidelines to managers and owners of business in day to day working
of the business. The action plan must be developed strategically. In implementation of changes
action plans plays significant role. In preparation of action plan the aims and objectives of
business must be considered important (Burns, 2010). The action plan must specify targets of
business, which has to be achieved by implementing plan. Action plan of business is carried
down in certain steps and phases. The each and every steps of action plan conducted in business
must be carried out safely which will help organisation to achieve better results from action plan.
The personnel implementing changes within organisation must pre plan the tools which have to
be used in implementation? Determining method and collection of information is first step in
development of action plan. The roles and responsibilities of personnel who are implementing
the action plan must be clear and specified which will eliminate the misunderstanding and
mismanagement in the implementation. Information can be collected through newspapers and
mass media which is second step in action plan after selection of methodology. The activities of
action plan must be performed step by step within the time frame to achieve effective results
from implementation of action plan. The roles and responsibilities must be divided among the
personnels as per qualifications, skills and ability to perform. The monitoring of action plan
implemented is necessary to check progress of implemented changes. The stages of action plan
are pre-determined in implementing change (Business, 2013).

TASK 4
4.1 Impact of the proposed changes on the business and its personnel.
The change in business is implemented to achieve the certain goals and targets of
organisation(Eid and El-Gohary, 2013). The change implemented in business helps in
development of business. The changes applied in business may have positive or it may lead to
negative impact on operation and in success of Forth Guest house. The changes made in the
organisation have direct on its personnel’s and business. The use of the new technology in
business have reduced work load of personnel's with the help of software of online bookings by
customers. The change has positive impact on personnel’s of Forth Guest house in increasing the
performance. Ability to perform the work and provide quality service to customers have been
enhance because of changes in business. The changes have negative impact on personnel’s that
changes in business have led to increase in roles and responsibilities of individuals because of
the expansion of business. The changes have also impacted business positively. The change has
increased the number of potential customers for Forth Guest house. The increase in number of
customers helped business in increasing the profitability of business. Implementation of change
within the organisation helped Forth Guest house in changing the structure of working and
helped to enhance the performance of business. The change in the pricing policy of the
organisation helped business to earn more profit without decline the number of service user. The
changed helped business to develop brand image among targeted market significantly. The
change in marketing policy has helped to select best medium for promotion of the business
through social media broad casting, television and radio. The finance policy helped business to
collect funds from different sources with the minimum cost. These collection of funds due to
change in finance policy will help Forth Guest house to expand its business in other countries.
Finance policy has helped to make better and effective utilisation of money. Implementation of
change helped the business in expansion in different countries and helped in earning foreign
currency(Forsman, 2011).
4.2 Plans to manage the changes in business.
The most of small business does not make changes in the business because of certain
risks(Gill and Biger, 2012). The risk are also involved even the changes are made to create the
healthy and better work environment within the business. Forth Guest House impact both on

personnel’s as well as the business. The changes have helped business to increase its profitability
and brand image. The business should significantly handle the changes applied within business
environment. The impacts due to change should be taken positively to maintain the healthy
environment in business. Fourth Guest house must provide the training session to its existing
employees in order to adapt the impacts occurred due to changes made in business. The training
will help employees to adopt the new business environment and continue their work
significantly. Team spirit must be maintained in business in order to cope up with the change in
business. Impacts of change in the business can be managed with effective leadership during the
period of implementation period. The suggestions and feedbacks must be taken time to time to
evaluate problems faced by the employees of business due to implemented change. Suggestion of
employees must be considered important factor in order to eliminate negative impact of changes
and it helps in management of change. Managers of business must take necessary action for
managing the change and eliminating its impact from the functioning of Forth Guest house(Islam
and et.al., 2011).
4.3 Monitoring the improvements in the performance of the business over given timescale.
Monitoring of implemented changes within the organisation is necessary for Forth
Guest house. A responsible person of Forth Guest house must continuously monitor the changes
made in business(Jasra and et.al., 2011). The monitoring activities of business will help to
determine the current performance of business. The monitoring helps in eliminating the negative
impacts incurred on business organisation. The negative impacts can be converted into positive
factors on if the changes are monitored. The monitoring is key element which will help to plan
the steps to be taken in eliminating the factors affecting working of business. The strengths of
business can be increased by monitoring positive impacts of changes. The monitoring helps to
check the improvements of business in specific time period. The business performance
monitoring helps in protecting from fraudulent activities which can be performed by the
members and employees of business organisation. The significant and continuous monitoring by
responsible person of organisation will help to evaluate the brand image of business in the
market. Monitoring on the marketing policy of business will help to determine the effectiveness
of promotional tools used by checking the reach and frequency among targeted market. It helps
in evaluating the need to increase the number of employees within business to increase efficiency
in business performance(Mahmood and Hanafi, 2013).

CONCLUSION
From the above report it is being concluded that the Forth Guest house is small business
enterprise works in bed and breakfast hotel sector which operates in United Kingdom. The Forth
Guest houses is a 4 star rated business provides overnight accommodation and breakfast to
service user. It provide free Wi-Fi and car parking service to its consumers at affordable price.
The business have identified some of its strengths and weakness and used comparative methods
of SWOT analysis in order to evaluate its performance. The Forth Guest house have made
certain changes within business to increase efficiency and effectiveness in performance. The
implementations of changes have helped business to provide quality service to the services users.
This helped Forth Guest house to increase the number of service user with the effective pricing
policy. The business expansions have benefited business in earning foreign currency and creating
brand image in international business market. The report also concludes that for increasing
effectiveness and efficiency in business performance certain changes are necessary with
monitoring.

REFERENCES
Books and journals
Ackermann, S.J. ed., 2012. Are small firms important? Their role and impact. Springer Science
& Business Media.
Barbero, J.L., Casillas, J.C and Feldman, H.D., 2011. Managerial capabilities and paths to growth
as determinants of high-growth small and medium-sized enterprises. International
Small Business Journal. 29(6). pp.671-694.
Battisti, M and Perry, M., 2011. Walking the talk? Environmental responsibility from the
perspective of small‐business owners. Corporate Social Responsibility and
Environmental Management. 18(3). pp.172-185.
Bridge, S and O'Neill, K., 2012. Understanding enterprise: entrepreneurship and small business.
Palgrave Macmillan.
Burns, P., 2010. Entrepreneurship and Small Business: Start-up. Growth and Maturity. Palgrave
Macmillan.
Business, D., 2013. Doing Business 2013-Smarter Regulations for Small and Medium-Size
Enterprises. The World Bank. Abgerufen am. 29(04). p.2013.
Eid, R and El-Gohary, H., 2013. The impact of E-marketing use on small business enterprises'
marketing success. The Service Industries Journal.33(1). pp.31-50.
Forsman, H., 2011. Innovation capacity and innovation development in small enterprises. A
comparison between the manufacturing and service sectors. Research Policy. 40(5).
pp.739-750.
Gill, A and Biger, N., 2012. Barriers to small business growth in Canada. Journal of Small
Business and Enterprise Development. 19(4). pp.656-668.
Islam, M.A and et.al., 2011. Effect of entrepreneur and firm characteristics on the business
success of small and medium enterprises (SMEs) in Bangladesh. International Journal
of Business and Management. 6(3). p.289.
Jasra, J.M and et.al., 2011. Determinants of business success of small and medium enterprises.
International Journal of Business and Social Science. 2(20).
Mahmood, R and Hanafi, N., 2013. Entrepreneurial orientation and business performance of
women-owned small and medium enterprises in Malaysia: Competitive advantage as a
mediator. International Journal of Business and Social Science. 4(1).

Oyedijo, A., Idris, A.A and Aliu, A.A., 2012. Impact of marketing practices on the performance
of small business enterprises: empirical evidence from nigeria. European Journal of
Economics, Finance and Administrative Sciences. 46. pp.130-146.
Philip, M., 2011. Factors affecting business success of small & medium enterprises (SMEs).
Amity Global Business Review. 6(1). pp.118-136.
Schaper, M. and et.al., 2010. Entrepreneurship and small business.
Zortea-Johnston, E., Darroch, J and Matear, S., 2012. Business orientations and innovation in
small and medium sized enterprises. International Entrepreneurship and Management
Journal. 8(2). pp.145-164.
Online
Small Business Enterprise Program. 2017. [Online]. Available through:
<http://www.txdot.gov/business/partnerships/sbe.html>. [Accessed on 20th May 2017].
The Small Business Enterprise and Employment Act receives Royal Assent. 2017. [Online].
Available through:
<http://www.icpa.org.uk/portal/money_laundering/the_small_business_enterprise_and_
employment_act_receives_royal_assentl>. [Accessed on 20h May 2017].