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Business Environment of Bed & Breakfast Business : Assignment

   

Added on  2020-01-21

11 Pages3047 Words76 Views
SMALL BUSINESS ENTERPRISE

TASK 1............................................................................................................................................3Covered in ppt..............................................................................................................................3TASK 2............................................................................................................................................3Covered in ppt..............................................................................................................................3TASK 3............................................................................................................................................33.1 Assessment of existing business objectives and plans..........................................................33.2 Business plans to incorporate appropriate changes...............................................................43.3 Action plan to implement the changes...................................................................................5TASK 4............................................................................................................................................64.1 Impact of the proposed changes on the business and its personnel.......................................64.2 Plans to manage the changes in business...............................................................................64.3 Monitoring the improvements in the performance of the business over given timescale.....7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9

INTRODUCTION Small business in United Kingdom is increasing day by day due to the changing businessenvironment. The individual and group of individuals have started their small business indifferent sectors. These businesses are started with low investments and operation is conductedwithin the limited geographical area because of low capital invested. The examples of smallbusinesses are retail stores, saloons, hotels, consultancy firms, small garages and other. Thesebusinesses are mainly owned solely or they may be the partnership business. The incomegenerated from these businesses is at less because of operation in the limited area with lowcapital investments. The rules and regulation for starting up of small business varies in differentcountries. These business face high amount of competition in business world with large andreputed industries operating in similar kind of business within same geographical area. A bedand breakfast (B&B) business is a hotel business which provides service of the overnightaccommodation and breakfast to its clients. The B&B provides affordable accommodation tocustomers as compared to hotels. This assignment will analyse the strengths and weakness ofB&B and will use comparative measures to eliminate weakness of business. TASK 1Covered in pptTASK 2Covered in pptTASK 33.1 Assessment of existing business objectives and plans.The every business is incorporated to achieve its goals and targets within the time frame.For attaining these goals and objectives the owners and the managers try their best to achievethem with effectiveness and efficiently(Bridge and O'Neill, 2012). The main objective of theForth Guest house is to increase the number of the customers for its service. For increasing thenumbers of the customers for the service Forth Guest house have framed the marketing plan. Themarketing plan will help the business to create the awareness among the target market about theservice provided by the business. In marketing plan business will market its service through theuse of social media broadcasting, television, radio and banners. The use of these medium in the

marketing will help the business to increase the new customers for its service. The objective ofdeveloping the brand image among the market is also fulfilled by the marketing plan, thebusiness have the objective to increase the profit earning from the services provided by thebusiness. For increasing the profit business has developed the pricing plan for the service whichwill help to determine the price for the service served by the Forth Guest house. The pricing planwill help to set the price which is not too high or too low. The business has the objective toprovide the quality service to the each customers for providing the quality service it haveplanned the to provide the training to its staff members which will help in providing qualityservice and attaining the complete satisfaction level of the service user. Forth Guest house haveobjective for providing of quality service to the service user for which business have plannedservice development program in which it will provide training to employees to provide serviceeffectively to the customers. The business have plan to develop the working of the in order toprovide quality service which will help to attain the complete satisfaction level of the customersof the business. The business have objective to provide extra service of transport facilities to itscustomers. The main motive behind providing transport service to customer is to make convinentfor customers to reach at the hotel without any issue. The business will provide pick and dropfacility to the customers with extra charges. For providing transport facility Forth Guest houseowner have plans to purchase vehicle’s and hire a driver who will help in picking up and in dropof customers from hotel to destination(Battisti and Perry, 2011). 3.2 Business plans to incorporate appropriate changes.To implement the changes in organisation it is necessary for business to develop theeffective business plan(Barbero, Casillas and Feldman, 2011). The development of the businessplan for incorporating the changes is a difficult task. The plans must be framed such a way that itis has main focus on the achievement of the goals and objectives of the business organisation.The development of effective plan for incorporating change within the organisation is only keyfactor in success of business by the changes made. The plans for incorporating changes is notlegal document plan can be changed while implementation as per the situation arises. Thebusiness have analysed current structure of the business in order to develop the effective plan forincorporating the change in the organisation. The business has developed the pricing plan inorder to change the price for the service of the business. The effective pricing plan will help theorganisation to increase the customers with the changed in the price of the service. The

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