Strengths & Weaknesses of SME Assignment

Added on - 22 Jul 2020

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Assignment / Essay
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Profile of AMARA living Ltd and its strengths & weaknesses...........................................11.2 Comparative measure of performance..................................................................................2Task 2...............................................................................................................................................32.1 Recommend to overcome the identified weakness in the business.......................................32.2 Ways to manage and strengthen existing performance.........................................................42.3 New areas in which business can expand............................................................................4Task 4...............................................................................................................................................54.1 Impact of the proposed changes on the business..................................................................54.2 Changes will be manage in the business...............................................................................64.3 Improvements in the performance of the business................................................................7Conclusion......................................................................................................................................7REFERENCES................................................................................................................................9
INTRODUCTIONSME is refer to a small medium enterprise business, which is accessible term for sectionbusinesses and other organisations that location between the "little business office and homeoffice" size and the larger enterprise. Small enterprises total big organisation by a wide marginand also employment many another more people. SMEs are also said to be answerable fordriving creativity and competition in many economical sectors (Company Overview of AmaraLiving Limited, 2017). The present report based on "AMARA living ltd" Company, which issmall medium enterprise. It provides home products, duvets pillows, mattress covers, cushions,rugs,table lams, photo frames, radios, jewellery boxes, watch, and cufflink. "AMARA living ltd"is a home furnishings website in the UK, which selling their product through online. Thecompany's good also include soft finishing, draught excluder and living accessories. This reportcover profile, strength and weakness of the selected organisation. Along with thisways inwhich existing performance could be maintained and strengthened isanalysed. Apart from this, improvements in the performance of the businessover a given timescale is monitored.TASK 11.1 Profile of AMARA living Ltd and its strengths & weaknessesAMARA living Ltd is an online selling company. Company sale their product throughwebsite and that products are bed linen, pillows, bedsits, cushion covers, scented candles, livingaccessories, bathroom fragrances, clocks, doorstops and spool tables. It is provides homedelivery of their products to the customers. There are some strength and weaknesses, which arein further discussion.Strength - It provides best home product to their customers. Selling the quality productsand giving best services to the customers. Home delivery service given by AMARAliving company. Through online selling company has large market to sale their product.So many products are available on one website. It has a big customers list and location togive their services. Financial condition is very strong. Operational work are not doing inproper way.Weakness - Company can not sale their product through store. Company has to face somerumours, which exploring by competitor. Customer can return the product, if they are not1
satisfy to the product. People can compared between AMARA living Ltd and anothercompanies. It product prices are more then another online website. Less employee in thecompany for giving the good services. So many another competitors are doing their samebusiness in the market. Employees are not capable to learn the process of company (Corrigan,and Aufderheide, 2014).1.2 Comparative measure of performanceIn the market so many SME companies are selling their product. Some companies areselling their product through stores and some are selling through online website. AMARA livingLtd has also so many competitor in the market. The big competitor of AMARA living Ltd is Nisaretailer. It is also a small medium enterprise. In that business they are selling their productsthrough online and it has more market value compare to AMARA living Ltd. Nisa retailer'semployee turnover is more than AMARA living Ltd. It has less turnover in term of sellingcompare to Nisa retailer. But the main thing is AMARA living Ltd's product is very good in termof quality and prices. Nisa can not able to produce their product in a good quality and can'tdecrease their product's prices. So company should be improvements in the way they are doingtheir business. They should start hire the more employees for giving services to the customers.They can start the call centre for get the customer's feedback. Company can increase theirturnover and product sale. It can be possible through product marketing, marketing staff andpromotion. It can be increase their market value through their strength, which is in productquality and product's price. Because another companies selling their product on high prices, so itis advantage for the AMARA living ltd. This advantage is very important factor for thecompany, because they can beat to another companies from product quality and minimum prices.The organisation can start the sale of another product in the market, so customer numbers will beincrease. These all factors are very important for the AMARA living Ltd. If the company cannot able to do such type of activities then another companies beat the AMARA living company.And they can not grow in the market or can lost the faith of customers. Company should make amaster plan for grow in the market and it can be possible from strong strategies. They canprovide special training, event, motivational training, development training, personalitydevelopment training to their employees for providing best services to their customers (Schaad,Scolaro, and Lindstrom, 2016). These learning activities are most affective factor in smallmedium enterprises. These can be both type of learning continuous or professional.2
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