Small Business Enterprises Report - Cath kidston
Added on 2020-01-15
22 Pages6811 Words200 Views
Small BusinessEnterprises
Executive summaryPrivate company mainly owned small business enterprise. Organization which deal insmall enterprise mainly use small amount of capital. In these report Cath kidston is taken. Thisorganization mainly deal in the kids product. It is also dealing in bags, footwear, clothing,fashion brand and many more variety. In recent time the organization changes in their workculture, changes in customers services within the workplace. For this changes organization usedadvance technology model. For the development of the organization, Cath Kidston evaluate their strength andweaknesses from its competitors. In order to evaluate the performance of the organization themanager analysis their performance, effectiveness and efficiency. The organization revised itsbusiness plan to implement the changes in the organization such as revised goals and objectives,improved customers services, sales target and improved quality of products. To overcome theweakness of the organization managers analysis the customers preference, reduce cost andmanage the marketing plan according to the need.2
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................5LO 1.................................................................................................................................................51.1 Produce a profile of Cath Kidston Ltd. And identify their strength and weaknesses............51.2 Analysis the Cath Kidston by the measure of performance ..................................................6LO 2.................................................................................................................................................72.1 Recommend with justification, appropriate actions to overcome the weaknesses of CathKidstone Ltd................................................................................................................................72.2 Analysis the way in which existing performance could be maintained ................................82.3 Justification of the new area in which Cath Kidston can be expand.....................................9LO 3...............................................................................................................................................103.1 Assessment of existing business plans and objectives.........................................................103.2 Revised business plans to implement changes...................................................................113.3 Preparation of action plan....................................................................................................12LO 4...............................................................................................................................................144.1 Impact of proposed changes on the business ......................................................................144.2 Management of changes in the business..............................................................................154.3 Improvements in the performance of business over a time-scale........................................16CONCLUSION .............................................................................................................................17REFERENCE ................................................................................................................................193
Illustration IndexIllustration 1: Change Management Process..................................................................................124
INTRODUCTIONSmall business is defined as those which are owned and controlled by only one person orfew person. In this organization has small market share in the industry. Small business-to-business enterprise being independently owned and operated with the small amount of capital. Inthis report the organization is Cath Kidston ltd which owns and operates a chain of the stores ofchildren products. This organization provides gifting products such as leather, hand, occasion,accessories and many more things (Company Overview ofCath Kidston Ltd, 2016). This reportcontain the strength and weaknesses of Cath Kidston ltd. In this includes comparative measuresof performance of the business. In order to evaluate the justification and appropriate action toovercome the the weaknesses of the enterprise. This report must perform to maintain the existingstrength of the of the organization. In this includes the objectives and plans of the organization.In this report contain the action plan for implement the changes of the organization. LO 11.1 Produce a profile of Cath Kidston Ltd. And identify their strength and weaknessesCath Kidston offers in many products such as cloths wear, footwear, bags childrenproducts etc. This organization also sell the online products. It has stores in many country suchas Japan, South Korea, France, Hong Kong etc. The main objective of the organization is toincrease the sell in to expanding the stores in many more countries. The primary goals of thisorganization is to create the more de3mand from the customers. Cath Kidston Ltd. Also wants tobusiness processes of distribution and marketing. They wants to acquire the right products tosatisfy the customers and build a network from the customer to marketplace. The organizationmanage the relationship with the customers for keeping pace with the technology. In some areasthe organization fails to compete its objectives and goals. Cath Kidston Ltd. has the followingstrength and weakness: Strength:Customers behave and motive: The organization wants to satisfy the needs and wants ofthe customers. Thus, they identify the behaviour and the motivator factor which influenceto the customers. Cath Kidston understand the customers behave so that they can beachieve their objectives and the goals.5
Expand in many area: Cath Kidston Ltd. has many stores in worldwide so that they caneasily connect with customers. This is strength to the organization to getting morecustomers in all over the world. Online selling: Cath Kidston Ltd. Provides the online selling to its customers. So thatcustomers can be easy to buy the products from the Cath Kidston.Weakness:Change in consumption pattern of the customers: Consumption pattern among thevarious classes has change over the years. This drastic changes in customers perceptiondiverse in to the new entrance to the marketplace. Thus, the Cath Kidston cannot be ableto reach the objectives and goals of the organization.Website costs: planning, designing, creating, securing and maintaining occur many costinto the website. So that the Cath Kidstone cannot be able to achieve the objectives andgoals of the organization.Advertising cost: While online market is efficient to getting the right customers to theirproducts, they generate more cost. This is specially generate the cost of the advertising tocomplete the market plan of Cath Kidston Ltd. 1.2 Analysis the Cath Kidston by the measure of performance Cath Kidston measure its performance by the various methods are as follows:Financial measurement: Cath Kidstone Ltd. Is an international chain of retail store inUK. The company sells home furnishings and related goods through shops, online and bymail order. This organization opened the first shop in London's Holland park in 1993.This organization attempt the more profits from the 2009. The company's profits jumpedon more than 60 percent from £2.9million to £4.6million. Sales rise to £31.3millionscompared to the £19.3million. The organization sold its more share in 2010 and than theyopened new stores. Cath Kidstone Ltd. Jump on the sales of 20.2% to £55.3million fromthe year 2015. The chosen organization has worth an estimated around £50 million, withthe more than 100 shops in the worldwide. In the worldwide the organization develop herstores in China, Japan, Malaysia, South Korea, France and many parts of the UK. Thisorganization plans 35 to 40 new stores per year, with the focusing on its existing stores inmarketplace. 6
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