Structural Process in Business Organization

Change
Management
Student’s Details

Change Management 1
Contents
Introduction......................................................................................................................................1
Answer 1..........................................................................................................................................1
Reasons for the change in Lakeland Wonders.............................................................................1
Nature of the change project in the organisation.........................................................................1
Answer: 2.........................................................................................................................................2
Answer: 3.........................................................................................................................................4
Answer 4:.........................................................................................................................................6
Answer 5:.........................................................................................................................................8
Bibliography..................................................................................................................................10

Change Management 2
Answer 1.
Change is a continuous and structural process for the growth of a business organization
(Fagan, 2017). Cheryl has been appointed as the new CEO of a well-established organization
namely Lakeland Wonders which has seen family members at top management till now. Cheryl
is a change leader having good management skills and interpersonal skills. To achieve high and
aggressive organizational goals that have been set by the board of directors of the organization,
Cheryl has identified the need for change in the organization within six months of a short period
of her job in the organization. According to studies, a wide range of causes pushes the changes in
the organisation (D’Ortenzio, 2012). In the Lakeland Wonders organisation, high
organisational goals developed the need or high production and manufacturing led organisational
change.
Reasons for the change in Lakeland Wonders
In an organisation causes and reasons can be either internal or external. In the Lakeland
Wonders there have been identified internal reasons such as high organisational goals,
aggressive, manufacturing strategy more production, business extension, and manufacturing
units establishment in abroad like China, and change into target market segment, lower pricing
launching strategy as internal reasons to force the changes in the organisation.
Nature of the change project in the organisation
Ven de Van & pools framework gave four theories of organisational changes that are teleology,
dialectic, life cycle and evolution theory of change in a human organisation (Fernández,
2018). In the Lakeland Wonders Cheryl as the new CEO of the organisation planned to change.
Dialectic (Constrictive) theory, from Ven de Van & pools framework which supports conflicts in
ideas as change result, punctuation equilibrium and conflict management. This theory advocates
developing contradictory opinions and views for the change implementation. In the case study,
dialectic theory support to understand the change in Lakeland Wonders. Cheryl intended to
change the production line and developed new manufacturing units in other countries like China,
Indo with Minnesota to get a contract with Bull’s Eye stores for the profit maximization of the

Change Management 3
organisation. This is internal forces to drive the change in the organisation towards change in the
production line. Although the board of directors was not in the support of the change in the
production line and they were also uncertain about the reaction of union for the outsourcing and
factory establishment in other countries, especially Mark, a member of board directors was
resisting to the change implantation by the Cheryl Hailstorm. Besides, Cheryl did not share her
vision adequately with the board of the directors of the company and did not provide strong
evidence to prove and convince the effectiveness of the plan with the top managers of the
organisation. Thus, Cheryl failed to developed a well-planned change process, and resisting
forces of senior managers of the organisations and posing questions by the union for the aboard
production line developed conflicts in the organisation (Dawson, 2014).
Answer: 2
To achieve high organisational targets and increase organisational growth Cheryl was intended to
implement the change in the organizational production line instead resisting the change forces as
senior managers and union. But it is important to analyze and understand external environmental
factors to understand the suitability of change approach adopted by Cheryl Hailstorm as the new
CEO of the organisation. External environmental factors like the government's role and
suitability, competitors, union and consumer preferences have been discussed here to explain the
change approach adopted by the Cheryl Hailstorm.
Political Elements: to understand the external environment impact of government (of existing
country and the country where intend to expand the business) policies and practices play an
important role in the change approach. In this case study, the company had a manufacturing unit
in the US, which was leading more cost in the form of technology and labor cost. Thus, Cheryl
Hailstorm wanted to change the production line in some other country like China for less
production cost (TET, 2019).
Economic Elements: The major target of the organisation was production and manufacturer
increment for the profit maximization. To achieve this targets Cheryl Hailstorm decided to cut
manufacturing cost by shifting the production line and procurement in china through Bull’s eye
store. The organization was paying a high salary to around 5000 employees in three
manufacturing plants in the US. Apart from this, Cheryl Hailstorm intended to increase market