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Assignment on Marketing Essentials (pdf)

   

Added on  2021-07-14

19 Pages4147 Words92 Views
StudentAssignmentCoveringFormCourse/UnitInformationCoursePearsonBTECLevel5HigherNationalDiplomaUnitNo.Unit2UnitNameMarketingEssentialsUnitcodeR/508/0486ScheduleCodeMEZRM2011AInstructorInformationNameAnjaliTewariPhone+97152 1783974Emailanjali@westford.org.ukAssignmentInformationFull/PartAssignmentFullDateAssignmentIssuedNovember1,2020DateAssignmentDueNovember28,2020StudentInformation(Tobefilledbythestudentpriorsubmitting theassignment)NameBASILGAFOOREmailBasilsalu123@gmail.comDateofSubmission19.12.20StudentAssignmentcoveringformisanintegralpartoftheassignmentdocumentandshouldbe submittedalongwithallsubmissions.StudentDeclaration

I,BASIL GAFOOR herebyconfirm thatthisassignment ismyown work andnot copied orplagiarized.Ithasnotpreviouslybeensubmittedaspartofanyassessmentforthisqualification.All the sources, from which information has been obtained for this assignment,have beenreferencedasperHarvardReferencingformat.IfurtherconfirmthatIhavereadandunderstoodtheWestfordUniversityCollegerulesandregulationsaboutplagiarismandcopyingandagreetobeboundby them.StudentsSignature:BasilGafoorStudentName:Basil GafoorDate:19.12.20TurnitinReportshouldbeUploadedonLMS along withtheAssignment.marketingessential.pdfAchievement FeedbackSummaryAssessor’sNamePassMeritDistinction

LO3 Develop and evaluate a basicmarketingplanGrades Awarded (P1, P2,P3,P4,P5,P6,M1,M2,M3,M4,D1,D2)LO1Explaintheroleofmarketing andhowitinterrelateswithotherfunctionalunitsofanorganization.P1 Explain the keyrolesandresponsibilities ofthe marketingfunction.M1 Analyse therolesandresponsibilities ofmarketing in thecontext of themarketingenvironment.D1 Criticallyanalyse andevaluate the keyelements of themarketingfunctionand howtheyinterrelatewithotherfunctionalunits ofanorganisationP1 Achieved / NotAchievedP2 Achieved / NotAchievedP2 Explain how rolesand responsibilitiesof marketing relateto the widerorganisationalcontext.M2 Analyse thesignificance ofinterrelationshipsbetween marketingandotherfunctionalunits of anorganizationM1 Achieved /NotAchievedM2 Achieved / NotAchievedD1 Achieved / NotAchievedLO2 Compare ways in which organizations use elements of the marketing mix (7Ps) toachieveoverallbusinessobjectivesP3 Compare thewaysinwhichdifferentorganisationsapply themarketing mix tothe marketingplanning processto achievebusinessobjectives.P4Produceandevaluatea basic marketingplan for anorganisation.M3 Evaluatedifferent tacticsapplied byorganisations todemonstrate howbusiness objectivescanbeachieved.M4 Produce adetailed, coherentevidence-basedmarketing plan for anorganisationLO2&LO3D2Designastrategicmarketing planthat tacticallyapplies the use ofthe 7Ps to achieveoverall marketingobjectivesP3 Achieved / NotAchievedP4 Achieved / NotAchievedM3 Achieved / NotAchievedM4 Achieved / NotAchievedD2 Achieved / NotAchieved[To Achieve a PASS, allPgradedescriptorsshouldbeachieved;Toachieve a MERIT, all Pand M grade descriptorsshouldbeachieved;ToachieveaDISTINCTION,allP,MandD gradedescriptorsshouldbeachieved.]Date:OverAllResult/GradePASS/MERIT/DISTINCTION/REDO

SummativeFeedback:OverallFeedbackoncurrent workwith emphasison how thestudentcanimprove andachieve highergrades infuture.GeneralGuidelines(Pleasereadtheinstructionscarefully)•Complete the title page with all necessary student details and ensure that the signature of thestudentis markedinthedeclarationform.•All assignments must be submitted as an electronic document in MS Word to the LMS (Use12Times NewRomanscript).•Assignment that is not submitted to the LMS by the prescribed deadline will be acceptedONLY underthe REDO andRESITsubmissionpolicyofWestford.•The results are declared only if the student has met the mandatory attendance requirement of75% and/oraminimum of50%underextenuatingcircumstancesapproved and ratifiedbytheAcademic Director. The student has to repeat the module (with additional fees applicable)ifthe attendanceis below50%.•Theassignmentshouldnotcontainanycontentsincludingreferencescitedfromwebsiteslikewww.ukessays.com,www.studymode.com,www.slideshare.net,www.scribd.com.•Turnitin reportismandatoryandshouldbeattached intheassignmentreport.•Submit the assignment in a MS Word document with the file name being:FirstName LastName_ abbreviationofthe subject.Example:JohnSmith_MEMandatoryQuickreferenceChecklist fortheStudentsbeforesubmittingtheassignment:•Adherenceto thedeadlineofsubmissiondate.•OriginalcoversheetandformatretainedandtheTurnitinReporttobeattached.•Studentinformationandsignatureintact.•Fontstyleandsizeused asinstructed.•HarvardReferencingSystemandCitationsarestrictlyfollowed.MarketingEssentials:AssignmentTask

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