Challenges in Emirates Airways

Running Head: Challenges in Emirates Airways
Emirates Airways
Report
System04104
7/31/2019

Challenges in Emirates Airways
1
Executive Summary
The Middle East region plays smart role in aviation industry by providing world’s best class
airways company such as Emirates Airways and Qatar Airways etc. Emirates Airways is the
premium airline company of UAE. However, the Emirates Airlines currently facing some
serious issues related to its management and business operation. One of the serious concerns
for the Emirates Airways is to manage the employee’s behaviour in the organisation.
Behaviour of ground staff and cabin crewmembers is the serious issue that shows the poor
organisational culture of Emirates Airways. The other two major issues are related to its
pricing strategy and shortage of pilots in the company. The top management of Emirates
Airways is required to work on these challenges and improve the organisational performance
so it can compete in the long term with its competitors in the Middle East region. Emirates
Airways is known for its better management strategies and employment policies but the
above issues shows the mismanagement and poor decision making of the top-level leaders in
Emirates Airways.

Challenges in Emirates Airways
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Table of Contents
Executive Summary...................................................................................................................1
1. Introduction.........................................................................................................................3
1.1 Overview and History of the Company............................................................................3
2. Issue No. 1: Employee’s Behaviour...................................................................................3
3. Issue No. 2: Premium Pricing Strategy of Emirates Airways and Leadership Roles.........4
4. Issue No. 3: Pilot Shortage and its Effect on the Profitability of Emirates Airways..........6
5. Conclusion and Individual References on Lesson Learned................................................7
References..................................................................................................................................8