ENTERPRISE AND ENTREPRENEURIAL MANAGEMENT ANALYSIS 2022

Student Name:
Student Number:
Module code: BBS_7_EEM_1819
Module Title: ENTERPRISE AND ENTREPRENEURIAL
GIBBS REFLECTIVE CYCLE
DESCRIPTION
My mobile learning app is a cooking app which is used to help users to cook food for
themselves. It has step by step guide to help users cook in a much easier way. The app is
available in Indian market as well as Vietnam market. The responsibility of my app is to
make sure all users are eating healthier food. I will provide on all my recipes ingredients
that are always available in the market. In the process of developing in this app, there is
much that I learnt about the Indian and Vietnamese markets and the international
market place as a whole. Developing and promoting a cooking app of international
standard is not a mean task and there is considerable market research that I had to
conduct in order to arrive at an understanding of how I ought to developing the cooking
app in a way that is well received by target customers in both the chosen international
destinations. Developing a cooking app for an international target audience has made be
aware of the dynamics of international marketing and development, especially the
strategies that ought to be deployed and the standards that need to be adhered to in
order to ensure customer satisfaction at all times.

Feeling
when I was ask to make some mobile learning app my first thought that come to my
mind was cooking app, what I mostly use for cooking.so I have decided to make cooking
app for the user who love looking or for those who don’t know cooking. When I start
doing research, feel so happy that I am doing something different that I have ever did. To
become an entrepreneur is not as easy as we think, because we have to do lots of
research, lots of effort then only we can reach to our destiny. Researching on and
developing that can be considered to be of a global standard was for me quite an
exciting experience. I conducted a fair amount of research on the internet to understand
how food apps were being developed and marketed in the first world, and then
proceeded with developing my food cooking app accordingly, making it a point to make
the app across as efficient, proficient and cost effective, which most international
standard cooking apps are.
EVALUATION
I love cooking food, food has always been my favourite topic of discussion, it always
makes me feel good when someone eats the food I cook and say, “wow this is so
delicious”. A lot of times I am disappointed, when I see someone struggle to make dish of
their choice as he or she doesn’t know how to cook, they can’t do anything without any
help.
My friend often calls me and ask me some recipes and I help them on the phone via
video call or audio call, but when I am unable to help them, I suggest them to watch
online videos recipe. There are lot of apps where users or customers are facing issues
with short videos due to downloading issues, language of the videos and I am one of
them. The other cooking apps are good but they need to make some improvements as
per the user wish they need to provide them recipes with an option for different
languages (in cooking app they need to create one language option), because some time
people want to try other country recipe like Indian want to eat some Chinese or Italian
food. I try to make Vietnam’s famous recipe (PHO) as my international partner is from
Vietnam, but the ingredient what they use I did not understand completely just because
of different name.
What was good about the whole international cooking app development was the fact that
I was coming up with a brand new product that would cater to the interests and
requirements of customers in more than one international destination. What was bad was
that I did not have the resources or the budget to promote this app as effectively as
desired for the promotion of any brand or product of international appeal and value.
ANALYSIS
The research for making cooking app and doing it practically is totally different. Theory
part is really easy than the practical one, the theory by research I have done in few days
but practically for launching a cooking app will take more than a year or two year. As I
have describe in my theory part that there will be different master chefs from different
countries in my cooking app, that will take some time to arrange them all, but the theory
part actually help me by supporting step by step that what I have to do. Also, the
problems of customers or users of other cooking app are giving me some suggestion
that, HOW I CAN MAKE A BETTER COOKING APP with large number of user or subscriber
by solving their problems and what exactly I have to focus on. Different apps taught me
different thing, where I was one of the user of cooking app but know, I am going to
launch a cooking app in which I will have all the recipes of all other app, hence my app