Marketing Plan for ‘COOK-ME’ Mobile App for Everton | PPT

Marketing Plan for ‘COOK-
ME’ Mobile App for Everton
Name of the Student
Name of the University
Author Note

Introduction
Accessing cooking recipes, tips on cooking food and tips on the
maintenance of cooking vessels, on the go or in a quick and easy manner
is of essence in today’s day and age
People travel extensively for work as well as for entertainment, and
relocating in new destinations for business or professional pursuits is not
uncommon.
When settling down in a new location, it is necessary for people to cook
their own meals easily and quickly so that they can devote their energies
to getting adjusted to the new area of residence a lot more.
For those who lead a busy professional life, who have to travel a lot for
their work or who are employed in the type of job that will lead to them
being re-located at the drop of a hat, accessing something like the Cook-
Me mobile app will certainly prove to be useful.

Introduction (contd...)
Everton is a leading company in Australia that specializes
in the provision of high quality cooking utensils.
Everton products are available at cost effective rates and
customers get an extensive range of vessels to make a
choice from.
This assignment prepares a marketing and product
development plan that can be used by Everton to market
“Cook Me”, a mobile based application that will give users
access to cooking recipes and cooking vessel maintenance
tips easily, and which will enable them to purchase Everton
cooking vessels at discounted rates as well.

History of the Company
Everton is a family run business in the
country of Australia
The company sells 10000o or more products
of various brands and is renowned for the
quality of its goods
Everton is one of the most trusted stores in
Australia going by Google reviews
The products sold by Everton are of excellent
variety and quality and are available at cost
effective rates along with product warranties