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Marketing Plan for H&M: Roles, Responsibilities, and Strategies

   

Added on  2020-10-01

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Student NameUNIVERSITY NAMEMARKETING ESSENTIAL
Marketing Plan for H&M: Roles, Responsibilities, and Strategies_1

ContentsTask 1..........................................................................................................................................................2P 1Explain the key roles and responsibilities of the marketing function in relation to H&M............2P 2Explain how roles and responsibilities of marketing relate to the wider organizational context..4Task 2..........................................................................................................................................................5P 3Compare the ways in which H&M and Zara apply the marketing mix to the marketing planning process to achieve business objectives.....................................................................................................5Task 3..........................................................................................................................................................7P 4Produce and evaluate a basic marketing plan for H&M...............................................................7Conclusion.................................................................................................................................................10Bibliography..............................................................................................................................................111
Marketing Plan for H&M: Roles, Responsibilities, and Strategies_2

Task 1P 1Explain the key roles and responsibilities of the marketing function in relation to H&M.Marketing in modern time needs to be carried out in a way by which the customers could besatisfied that the information which they want about the quality of the product is providing by themarketing manager. The marketing of the products and services is one of the importantresponsibilities about the HRM of the company because the human resource management of thecompany recruits the employees who work in the marketing department of the company. Thereare different roles and responsibilities which the marketing managers of the company carry outfor achieving the goals and objectives of the company. The relationship between the customersand the company develop by the efforts of the H&M [ CITATION HMcnd \l 1033 ].Some of the responsibilities in the context of the marketing of the H&M include the followings. As there are certain competitive features and economic factor which need to understandby the marketing managers of the companyTarget markets are identifying to develop the market share of the companyThe segmentation is another important responsibility of the management of the marketingdepartment of the companyThe strategies are evaluated to find out the best and suitable strategiesConducting the research on the marketDevelopment of the current and new products of the companyFinding out the ways by which the reputation and the image of the company could bedevelopGetting to understand the strategies sand the policies adopting by the marketingmanagement of other companies sin the market. Identifying the available opportunities for the company to develop the current products ofthe companyAssessment of the threats of the company to implement more attractive control in thecompany [ CITATION Vei15 \l 1033 ].2
Marketing Plan for H&M: Roles, Responsibilities, and Strategies_3

Factors affecting marking roles and responsibilitiesThe roles and the responsibilities of the marketing could be affected by the certain number of thefactors within the market. The factors could be divided into the internal and external factorswhich are describing as low:Internal Influences on Marketing ObjectivesCorporate objectives: the corporate objectives of the company in respect of the functionalareas of the company are important because as an internal factor the corporate objectivesare considered as very important to adopt and select the marketing strategies. Finance: the marketing strategy and the actions by the marketing management of thecompany are direct could be affected by the financial position of the company, so it isvery important for the marketing manager to assess that whether the finance is availableto tackle the marketing with new advance and develop technological tools.Human resources: the marketing objectives of the H&M could be affected by thestrategies and the policies which the human resource management of company adopt sothis is the reason that the objectives of the marketing of the company could be affected bythe workforce capacity [ CITATION Ebs12 \l 1033 ]External Influences on Marketing ObjectivesEconomic environment: the economic factors could directly impact the marketing objectives ofthe company because of the reason that the changes in the interest rates of the country, thechanges in the exchange rates and the fluctuation occur in respect of the inflation are some of eheconomic factors which can difficulties for the company to keep constant marketing strategies.Market competition: the response of the competitive companies in the market is anotherimportant factor regarding the marketing objectives of the company. Market dynamics: segmentation, growth and the size of the market are some of the importantdynamics of the market. The marketing objectives of the company directly affected when theChanges occur in any of the factors. The revenue of the company could be decreased when thegrowth of the company is slow [ CITATION Jim15 \l 1033 ].3
Marketing Plan for H&M: Roles, Responsibilities, and Strategies_4

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