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Report on Marketing Essentials - H&M

This assignment is for the Marketing Essentials course in the Pearson BTEC HND in Business program at ICON College of Technology and Management. The assignment requires students to demonstrate their understanding of marketing concepts, marketing strategy, and their application. The assignment is due on 08-13 January 2018.

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Added on  2020-06-04

Report on Marketing Essentials - H&M

This assignment is for the Marketing Essentials course in the Pearson BTEC HND in Business program at ICON College of Technology and Management. The assignment requires students to demonstrate their understanding of marketing concepts, marketing strategy, and their application. The assignment is due on 08-13 January 2018.

   Added on 2020-06-04

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Marketing Essentials
Report on Marketing Essentials - H&M_1
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1 Key roles and responsibilities of marketing function........................................................3M1 ..........................................................................................................................................5D1...........................................................................................................................................5P2&M2 Roles and responsibilities of marketing related to wider organisational context.....5TASK 2............................................................................................................................................7P3 Application of marketing mix to marketing planning process in achievement oforganisational objectives........................................................................................................7M3 ........................................................................................................................................10TASK 3..........................................................................................................................................11P4&M4 Evaluation of marketing plan for an organisation..................................................11D2 ........................................................................................................................................13CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
Report on Marketing Essentials - H&M_2
INTRODUCTIONMarketing is the important function which helps in increase the sales andprofitability of company. This includes the various tools which is adapt by companyregarding advertisement of their products and services to expand their reach in betweencustomers. H&M is multinational company which deals in fashion clothing for men,women and children's.In the present report explain about, roles and responsibilities of marketingfunction, application of marketing mix to achieve organisational objectives andpreparation of marketing plan for organisation (Baker And et. al., 2016).TASK 1P1 Key roles and responsibilities of marketing functionMarketing: Marketing is the important function which includes the process ofadvertisement of their products and services to increase their sales and profitability.This also called as the process of communicating, delivering and exchange of offeringswhich have some values for customers, partners and society. This also includes thefunction related to research about the market and understand about preferences ofcustomers and provides the products according to their needs. To make their marketingmore effective they also have to make their distribution channels more effective whichprovides their products directly to their customers. So, marketing is the important function which is effectively implemented by themanagement of H&M to increase their sales and expand their business activities. Thisenables the company to achieve competitive advantage and build their image in market(Desai, 2013). Marketing process: This includes the preparation of strategies and plans whichare required to follow by the marketing department in deployment of their functions. Thishelps in providing the clear direction and objectives to the employees of marketingdepartment. The main steps which are included in this process are identification ofmission, evaluation of situation, setting up of objectives, development of marketingstrategy and planning for actions. The process which is followed by the management ofH&M is defined below:
Report on Marketing Essentials - H&M_3
Mission: The main aim of the marketing department of H&M is to make longterm relation with their customers by providing them quality fashion able clothesat reasonable price. They are working for provide the clothes as per the needs oftheir customers and attain competitive advantage. This helps in preparation oftheir policies effectively to achieve their desired results.Situational analysis: This includes the process of analysis of internal andexternal factors which affects the business activities. This helps the marketingdepartment to determine their strengths and weaknesses and make their policiesto attain maximum results (Desai, 2013).Objectives: In this step, marketing department has to make their objectives forwhich all the employees of H&M are working to achieve. Clear objectives helps ineffective decision making and assessing their progress.Strategies and evaluation: This is the final step of marketing process, in whichmarketing manager of H&M has to make the strategies according to theinformation which is derived from other steps. After preparation of suchstrategies, they have analyse its effectiveness on business operations.Roles and responsibilities of marketing manager: There are many importantroles and duties are perform by the marketing manager of H&M. Such function enablesthe company to achieve their sales targets and increased their profitability. Suchdifferent roles and responsibilities are defined below:Research about market: Marketing manager has the duty to make researchabout market, competitors, preferences of consumers etc. This helps inunderstand the strategies which are adopt by competitors and quality of theirproducts. This enables the manager to make their plans and provide the productswhich satisfies different needs of their customers ( Dibb and Simkin, 2013).Public relation: Marketing manager has the responsibility to make good relationwith their customers. This helps the company to retain their customers loyaltytowards their products and services. This enables H&M to attain competitiveadvantage and increase their profitability.Promotion of company's products: It is the duty of marketing manager is topromote the products and services of company. For this purpose, manager has
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